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Mom and Pop shops rescued by big box stores at South Bay shopping center



It is the successful example how to revive dead malls.
By 1987, suburban shopping centers with its large free parking areas became a focal point of American life. At the time the 30000 centers and malls were responsible for half of each retail dollar spent. Regardless of its size these new malls proved irresistible to consumers.However, only a couple of miles from the newly conjoined Valley Fair sat the former Mervyn’s Plaza. 

This was one of the exceptions to the success formula, which has turned into a large graveyard of previously thriving retail chains. It turned big box stores into large pine boxes. Mervyn’s was declared insolvent during 2008. However Santa Clara decided to repeal its anti-big box rule and this has prompted a 140000ftІ Target to become the center’s newest tenant. The mayor of the city believes that Target will draw crowds which will bring business to the other stores that have been struggling for years. 

Target is set to create around 200 new jobs when it opens during the fall. Along with it will come a dozen new chain stores and a similar number of restaurants, such as Chipotle, Panera and Peet’s. When the $30m facelift was announced four years ago, the loyalists, mostly immigrant merchants started counting the days to when Target would move in and the parking lot would once again be full.

More about shopping malls in the USA



YESTERDAY, USA:
Compact stores outside malls will offer customers almost the same wide selection of goods as full-fledged department stores.
DAY BEFORE YESTERDAY, USA:
Vacant retail spaces in New York City may be converted into places for rapid testing for the coronavirus.
DAY BEFORE YESTERDAY, USA:
Visits to malls in 2020 peaked in February, and traffic reached its lowest point in April.
Jan 13, 2021, China:
The media has been discussing rumors that Alibaba owner Jack Ma has not spoken out publicly for several months.
Jan 13, 2021, USA:
The retail giant will try out grocery delivery directly on a "smart" refrigerator installed near customers' homes.
Jan 13, 2021, USA:
Amazon's Just Walk Out solutions will allow travelers to select items and "just walk out" of the store - payment will be automatic.
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