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Mom and Pop shops rescued by big box stores at South Bay shopping center



It is the successful example how to revive dead malls.
By 1987, suburban shopping centers with its large free parking areas became a focal point of American life. At the time the 30000 centers and malls were responsible for half of each retail dollar spent. Regardless of its size these new malls proved irresistible to consumers.However, only a couple of miles from the newly conjoined Valley Fair sat the former Mervyn’s Plaza. 

This was one of the exceptions to the success formula, which has turned into a large graveyard of previously thriving retail chains. It turned big box stores into large pine boxes. Mervyn’s was declared insolvent during 2008. However Santa Clara decided to repeal its anti-big box rule and this has prompted a 140000ftІ Target to become the center’s newest tenant. The mayor of the city believes that Target will draw crowds which will bring business to the other stores that have been struggling for years. 

Target is set to create around 200 new jobs when it opens during the fall. Along with it will come a dozen new chain stores and a similar number of restaurants, such as Chipotle, Panera and Peet’s. When the $30m facelift was announced four years ago, the loyalists, mostly immigrant merchants started counting the days to when Target would move in and the parking lot would once again be full.


More about shopping malls in the USA



Jul 6, 2018, China:
Alibaba Group debuted its first “FashionAI” concept store.
Jun 29, 2018, Slovenia:
Retail brand by Polish fashion chain LPP is set to open in at CityCenter Celje in Slovenia.
Jun 27, 2018, United Kingdom:
Independent food operator signed for the new dining quarter at The Grafton Cambridge.
Jun 26, 2018, Hungary:
ECE plans to develop a new shopping center in the Hungarian capital.
Jun 22, 2018, USA:
Mall of America owner is moving ahead, planning to bring the nation’s largest project to South Florida.
May 28, 2018, Poland:
Multi’s Polish flagship project opened its doors to the public.
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