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Mom and Pop shops rescued by big box stores at South Bay shopping center



It is the successful example how to revive dead malls.
By 1987, suburban shopping centers with its large free parking areas became a focal point of American life. At the time the 30000 centers and malls were responsible for half of each retail dollar spent. Regardless of its size these new malls proved irresistible to consumers.However, only a couple of miles from the newly conjoined Valley Fair sat the former Mervyn’s Plaza. 

This was one of the exceptions to the success formula, which has turned into a large graveyard of previously thriving retail chains. It turned big box stores into large pine boxes. Mervyn’s was declared insolvent during 2008. However Santa Clara decided to repeal its anti-big box rule and this has prompted a 140000ftІ Target to become the center’s newest tenant. The mayor of the city believes that Target will draw crowds which will bring business to the other stores that have been struggling for years. 

Target is set to create around 200 new jobs when it opens during the fall. Along with it will come a dozen new chain stores and a similar number of restaurants, such as Chipotle, Panera and Peet’s. When the $30m facelift was announced four years ago, the loyalists, mostly immigrant merchants started counting the days to when Target would move in and the parking lot would once again be full.


More about shopping malls in the USA



Nov 13, 2019, USA:
Starbucks Reserve Roastery Chicago will cover an impressive area of 35,000 square feet.
Nov 12, 2019, Spain:
Three operators were signed for an ambitious €800m project intu Costa del Sol in the south of Spain.
Nov 8, 2019, USA:
Art Peck resigns as CEO of Gap Inc., closing another chapter in the complicated history of the once-legendary retailer.
Oct 31, 2019, USA:
Fashionable search platform Lyst has published a rating of the most popular fashion brands in the world market in the third quarter of 2019.
Oct 28, 2019, USA:
The total area of the mall is about 2 million square meters, more than half of which will be occupied by entertainment operators.
Oct 28, 2019, France:
Candidates for prestigious awards include Intu Costa del Sol (Spain), Central Phuket (Thailand) and FICO Eataly World (Italy).
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Queens Place GLA:440 000 SF
ADDRESS: 88-01 Queens Boulevard Elmhurst, NY 11373
USA . New York
Queens Place
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Designer Outlet Malaga GLA:322 917 SF
ADDRESS: 29004, Málaga, Spain
Spain . Malaga
Designer Outlet Malaga
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping


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