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Mom and Pop shops rescued by big box stores at South Bay shopping center



It is the successful example how to revive dead malls.
By 1987, suburban shopping centers with its large free parking areas became a focal point of American life. At the time the 30000 centers and malls were responsible for half of each retail dollar spent. Regardless of its size these new malls proved irresistible to consumers.However, only a couple of miles from the newly conjoined Valley Fair sat the former Mervyn’s Plaza. 

This was one of the exceptions to the success formula, which has turned into a large graveyard of previously thriving retail chains. It turned big box stores into large pine boxes. Mervyn’s was declared insolvent during 2008. However Santa Clara decided to repeal its anti-big box rule and this has prompted a 140000ftІ Target to become the center’s newest tenant. The mayor of the city believes that Target will draw crowds which will bring business to the other stores that have been struggling for years. 

Target is set to create around 200 new jobs when it opens during the fall. Along with it will come a dozen new chain stores and a similar number of restaurants, such as Chipotle, Panera and Peet’s. When the $30m facelift was announced four years ago, the loyalists, mostly immigrant merchants started counting the days to when Target would move in and the parking lot would once again be full.


More about shopping malls in the USA



DAY BEFORE YESTERDAY, United Kingdom:
The new opening at Westfield aims to be a "Home" hub for customers.
Sep 19, 2018, Italy:
NEINVER expected to refurbish the Italian outlet center Vicolungo by spring 2019.
Sep 18, 2018, United Kingdom:
The shopping center is nearing the completion of a £28.5 million refurbishment programme.
Sep 12, 2018, Thailand:
Thailand's retail property developer launches the first "Luxury & Leisure" beach lifestyle shopping destination in Asia.
Sep 11, 2018, USA:
Real estate operators to create a state-of-the-art Premium Outlet center in Carson in LA County.
Sep 11, 2018, USA:
Bloomingdale's has unveiled a permanent popup The Carousel at select stores in New York and California.
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Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
Shopping City Süd GLA:1 862 156 SF
ADDRESS: Europaring 2334 Vösendorf
Austria . Vienna
Shopping City Süd


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