Find in the news:
BY COUNTRY

MINISO aggressively takes over the European market



Chinese retailer, known for a vast number of fast opening stores, is actively exploring European markets.
MINISO store - Depositphotos

According to the official data from the IPO, the company has already managed to open 100 stores worldwide. And the last one he has earned recently was in Madrid. It is the fourth MINISO store in Spain, which opened after the IPO. In total, there are already 16 outlets of the brand in the country. Simultaneously, the company's representatives declared their intention to develop the European market actively.

According to Vincent Huang, vice-president of MINISO for international business, the company intends to open several new stores across Europe shortly, whether it is the UK, Hungary, Iceland, or Italy. Several additional stores will open in Spain by the end of this year.

While everybody is waiting for a potential decrease in the attendance of stores during the holidays this year by 25%, the franchisors of MINISO believe that their offering a wide range of various goods at affordable prices will be quite attractive to customers.

Like many European franchisors, MINISO is a well-known retailer in local markets. In a statement, one of the Chinese retailer's business partners, Michael Vittevin, CEO of Mirage Retail Group, said that his company plans to open a new store soon, which will be the third in the Netherlands, after stores in Eindhoven and Utrecht. But Mirage Retail Group owns more than 800 stores with other successful brands such as Blokker, Big Bazar, and Intertoy. 

According to Vittevin, "MINISO cannot be compared with any other store format in the Netherlands," thanks to its rapidly growing range of low-cost products with an attractive design and good quality.

MINISO is setting records in its home market of China, where it recently set a record - the company opened 54 stores at once, all of them on October 1. The company chose this date because it is the day of the Chinese Golden Week, a national holiday lasting one week, and is significant for retail and tourism.

It is important to note here that the success of MINISO demonstrates not only the correctness of the business model chosen by the retailer but also the overall recovery of world markets, both Chinese and European.

Photo credit: depositphotos.com.

More about shopping malls in China



Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
Dec 21, 2023, Mexico:
Luxury French fashion house Zadig & Voltaire has unveiled its boutique in Mexico City.
Friend
and Follow
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
Queens Place GLA:440 000 SF
ADDRESS: 88-01 Queens Boulevard Elmhurst, NY 11373
USA . New York
Queens Place


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us