The store is located on Omotesando Avenue, one of the most prestigious locations of the Japanese capital.
Italian fashion house Max Mara opened new flagship store in Tokyo. It is located on Omotesando Avenue, one of the most prestigious locations of the Japanese capital.
The total area of the four-storey monostore is about 4300 sq.ft. The design of the store was designed by the architectural bureau Andrea Tognon. The interior is designed in the style of other flagships of the brand.
The space has got streamlined forms referring to the silhouette of a pagoda. The interior features geometric patterns, Italian travertine and luxurious carpets. The stairs inside the store are framed with mirrors and reflecting surfaces which create optical illusions.
The first floor of the new flagship is devoted to new Max Mara FW 2022 collection, while the upper levels presents knitwear, dresses and outerwear. Individual tailoring bureau is also located here. On the top floor of the building is presented a line of clothes and accessories SportMax.
Max Mara continues to follow the strategy of retail network development in China, Hong Kong, South Korea and Thailand. At the same time the company continues to strengthen its position in the U.S. Today the brand is sold in 2,500 stores in more than 100 countries.
22 NOVEMBER 2022, Japan
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