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Macy’s and the American mall crisis



Anyone who does not see the problems that retailers are facing with reduced store traffic, should listen to what the Chief Executive of Macy’s, Terry Lundgren, has to say
He met with executives and mall developers to determine if this was a problem and whether everyone working together would solve it. The group agreed on both aspects.

The group is set to meet again to discuss options to drive shoppers back into stores, but Mr. Lundgren would not elaborate on the actual plans. Mr. Lundgren said department store anchors should be the ones to drive traffic to the malls.

The one problem facing many malls is the closure of stores by Sears and JC Penney. Both stores were go-to anchors for many mall developers in the past. These stores anchored almost half of the 1050 outdoor and indoor US malls.

To get more shopper visits, malls have added entertainment, including golf courses and high-end restaurants, along with same day delivery services.

The founder of ShopperTrak, which uses devices to track shopper visits to malls, stated that mall traffic has been consistent since 2007, however shoppers are not visiting as many stores when they visit a mall.


More about shopping malls in the USA



TODAY, United Kingdom:
The software giant has announced plans to open a flagship in London on Regent Street.
YESTERDAY, United Kingdom:
The American brand will launch its first full-price standalone store outside London.
DAY BEFORE YESTERDAY:
What changes can we expect in shopping malls and retail shops in the near future?
DAY BEFORE YESTERDAY, Netherlands:
Multi Netherlands kicks off the major city center project in Rotterdam.
Sep 19, 2017, United Kingdom:
L&G has announced a £10 million increase in its investment of The Grafton Cambridge.
Sep 19, 2017, Russia:
Crocus Group presents Vegas Kuntsevo, the third project in a network of thematic shopping malls in Russia.


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