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Macy’s and the American mall crisis



Anyone who does not see the problems that retailers are facing with reduced store traffic, should listen to what the Chief Executive of Macy’s, Terry Lundgren, has to say
He met with executives and mall developers to determine if this was a problem and whether everyone working together would solve it. The group agreed on both aspects.

The group is set to meet again to discuss options to drive shoppers back into stores, but Mr. Lundgren would not elaborate on the actual plans. Mr. Lundgren said department store anchors should be the ones to drive traffic to the malls.

The one problem facing many malls is the closure of stores by Sears and JC Penney. Both stores were go-to anchors for many mall developers in the past. These stores anchored almost half of the 1050 outdoor and indoor US malls.

To get more shopper visits, malls have added entertainment, including golf courses and high-end restaurants, along with same day delivery services.

The founder of ShopperTrak, which uses devices to track shopper visits to malls, stated that mall traffic has been consistent since 2007, however shoppers are not visiting as many stores when they visit a mall.


More about shopping malls in the USA



Aug 9, 2018, United Arab Emirates:
Dubai Holding, Emaar launch new ‘tech-driven’ mall, nearly double the size of Dubai Mall.
Aug 8, 2018, USA:
Scottsdale Fashion Square to be the first property to open Industrious coworking location.
Aug 7, 2018, Italy:
Apple Piazza Liberty opened in Milan to thousands of customers with new retail store design.
Aug 1, 2018, USA:
The first Microsoft mirror appeared in the flagship store H&M on Times Square in New York.
Jul 27, 2018, United Arab Emirates:
The theme park is the part of the large-scale development of Yas Island in Abu Dhabi.
Jul 20, 2018, United Kingdom:
McArthurGlen confirmed the start of construction of the £160 million designer outlet near Birmingham.
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