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Macy’s and the American mall crisis



Anyone who does not see the problems that retailers are facing with reduced store traffic, should listen to what the Chief Executive of Macy’s, Terry Lundgren, has to say
He met with executives and mall developers to determine if this was a problem and whether everyone working together would solve it. The group agreed on both aspects.

The group is set to meet again to discuss options to drive shoppers back into stores, but Mr. Lundgren would not elaborate on the actual plans. Mr. Lundgren said department store anchors should be the ones to drive traffic to the malls.

The one problem facing many malls is the closure of stores by Sears and JC Penney. Both stores were go-to anchors for many mall developers in the past. These stores anchored almost half of the 1050 outdoor and indoor US malls.

To get more shopper visits, malls have added entertainment, including golf courses and high-end restaurants, along with same day delivery services.

The founder of ShopperTrak, which uses devices to track shopper visits to malls, stated that mall traffic has been consistent since 2007, however shoppers are not visiting as many stores when they visit a mall.


More about shopping malls in the USA



Dec 12, 2018, Finland:
With the approach of the New Year holidays, we are launching a series of reviews on the most popular tourist destinations.
Dec 11, 2018, United Kingdom:
Amazon is preparing to open the first innovative Amazon Go store in London.
Dec 5, 2018, Japan:
The project is being developed in partnership with the Japanese video game manufacturer Bandai Namco Amusement.
Nov 29, 2018, Finland:
Among the tenants of Zsar Outlet Village are the stores of Hugo Boss, Lindt, Liu Jo, Guess, Roberto Cavalli, Braccialini and other brands.
Nov 27, 2018, France:
Located less than an hour from the center of Paris, Designer Outlet Normandie set to become a key attraction for international tourists.
Nov 21, 2018, Philippines:
The grand-scale store of the Swedish furniture giant released as tenant of Mall of Asia in Manila.
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