Find in the news:
BY COUNTRY

Lululemon will open dozens of new stores worldwide



The company's top priority for the coming years will be to increase its recognition abroad's Lululemon brand.
sportswear brand Lululemon - depositphotos.com

Many clothing manufacturers were hard hit by the crisis caused by the pandemic coronavirus. Lululemon company even managed to increase its market capitalization this year, bringing it to $50 billion. It was made possible by a significant increase in demand for comfortable sportswear used for everyday wear and exercise. But the company doesn't intend to stop there.

Because Lululemon has already managed to achieve excellent results in the North American market, it hopes to strengthen its position on other continents. It is stated that by 2023, the annual volume of overseas sales will reach $ 1.44 billion; that is, it will increase three times compared to today. The company will pay particular attention to China's presence, where Lululemon already has 50 stores and expanding operations in Japan, South Korea, and Australia.

Simultaneously, the company will be doing some "tweaking" of its image and its marketing strategy. Many consumers perceive the Lululemon brand as exclusively female. And now the task is to make the brand popular also among men. According to the company's executive director, Calvin Macdonald, "many men do not know about Lululemon, and if they do, then only as a brand of women's yoga." And it needs to be explained to them that the brand is actually "more than just yoga." The company hopes it will win a more male audience abroad, where the company is not perceived as a manufacturer of goods exclusively for yoga lovers.

Lululemon was successful this year, mostly thanks to online sales, which increased immediately by 43%. But the company also intends to expand into the offline sales sector, opening new stores. Pandemia forced competitors of the sportswear brand to close existing ones. In 2021 it plans to open 30-35 new outlets worldwide and expand some existing ones. According to the company, about 140 of Lululemon's 515 branded stores are outside North America.

Photo credit: depositphotos.com.

More about shopping malls in the USA



DAY BEFORE YESTERDAY, USA:
Compact stores outside malls will offer customers almost the same wide selection of goods as full-fledged department stores.
Jan 14, 2021, USA:
Vacant retail spaces in New York City may be converted into places for rapid testing for the coronavirus.
Jan 14, 2021, USA:
Visits to malls in 2020 peaked in February, and traffic reached its lowest point in April.
Jan 13, 2021, China:
The media has been discussing rumors that Alibaba owner Jack Ma has not spoken out publicly for several months.
Jan 13, 2021, USA:
The retail giant will try out grocery delivery directly on a "smart" refrigerator installed near customers' homes.
Jan 13, 2021, USA:
Amazon's Just Walk Out solutions will allow travelers to select items and "just walk out" of the store - payment will be automatic.
Friend
and Follow
Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets
Westfield World Trade Center GLA:365 000 SF
ADDRESS: World Trade Center, Manhattan, NY 10007
I Viali GLA:452 084 SF
ADDRESS: Via Dei Cacciatori 111 - 10042 Nichelino TO - Piemonte
Italy . Torino
I Viali
Mall of Scandinavia GLA:1 087 155 SF
ADDRESS: Evenemangsgatan 11 169 56 Solna
Sweden . Stockholm
Mall of Scandinavia


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us