Find in the news:
BY COUNTRY

Lidl Testing Prototype Store In Virginia



Lidl has ambitious plans in the USA and the company is getting a head start on things with a new prototype store.
German grocery giant Lidl has ambitious plans in the works to open 100 stores on the East Coast of the United States by the end of 2018, and the company is getting a head start on things with a new prototype store. As the Richmond Times-Dispatch reports, that store located in the Fredericksburg area of Virginia, a state that will see some of the country’s first US stores this summer. 

All told, Lidl plans to open 20 stores this summer in the Mid-Atlantic states of Virginia, North Carolina, and South Carolina. As for the prototype store, it’s significantly larger than a Lidl store that would be found in Europe. The Fredericksburg location checks in at roughly 21,000 square feet, which is about 35 percent bigger than the majority of the chain’s largest stores. 

Lidl Prototype Store In Virginia

Despite the massive size, US chief executive Brendan Proctor indicates that the company aims to streamline the shopping experience by offering a carefully curated assortment of goods. “A lot of the supermarkets are so large; it’s a challenge for people to go shopping. If I wanted to go in and get a bottle of ketchup - first of all, there are probably about 24 aisles in the store. I have to find what aisle it’s in. I get there; I find that there are 50 types of ketchup. Who honestly needs 50 types of ketchup? So we can streamline that,” he explains. 

For Lidl, the current US model calls for just six aisles, as well as an assortment of islands that will feature goods such as produce. Additionally, they’re taking advantage of the prototype phase to identify ways the company may be able to reduce waste in a bid to cut costs for consumers. 

“What we’ve seen and heard is that a lot of customers feel they’re being forced to compromise. So they’re either getting OK quality at a low price, or they’re getting good quality and having to pay very, very high prices,” Brendan Proctor continued. 

Add it all up, and Lidl is positioning itself to hit the ground running when its first US stores open this summer. There has been lots of anticipation about Lidl entering the US market, and analyst Mike Paglia of Kantar Retail believes the company has the potential to be a disruptive force. 

“They’re able to quickly innovate and adapt what they do at a pace no one can match. Given their success in other markets, given the projections that we have for them, I think it’s safe to say that Lidl’s entrance in the US will be one of the biggest events in US retail over the next couple of years,” he said. 

Related shopping malls and stores:

More about shopping malls in the USA



YESTERDAY, USA:
The company's goal is to open new stores, renovate existing ones, and develop online retailing.
YESTERDAY, USA:
Despite the gradual emergence from the lockdown, shopping malls continue to face significant challenges.
DAY BEFORE YESTERDAY, USA:
It plans to open about 40 such mini-stores in an area of about 50 square feet, which will sell the brand's goods.
DAY BEFORE YESTERDAY, USA:
The last of the closed Apple Stores in the U.S. was reopened the other day - it is located in Texas.
Mar 1, 2021, USA:
Filling your cart with items and leaving the site without making a purchase has become the post-pandemic equivalent of window gazing for young shoppers.
Feb 26, 2021, USA:
It will be the most significant expansion in Sephora's history, demonstrating its confidence in the retailer's future.
Friend
and Follow
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
Adigeo
Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us