Levi's presents NextGen experimental stores

The retailer recently presented an experimental concept of stores, called NextGen, which will provide customers with a new service level.

Guests of the new store NextGen, opened by the denim giant Levi's, are promised a full range of premium-class products and the most innovative services available to the public. The concept has already been tested in Europe and Asia. It will now be available to customers in North America, which means its deployment globally. 

The first experimental store at the new location is NextGen in Palo Alto, California, about 250 square meters. In the coming years, the company will open several dozen such outlets in the US. 

It is assumed that the stores will meet the highest standards and help customers to find the right size and style for their needs as efficiently as possible, quickly and without problems. Levi's increased the number of fitting rooms in NextGen store. In the store, customers will find contactless purchases and returns, advanced delivery services, and the option of self-delivery. It's possible to arrange a meeting with a sales assistant and communicate online with a consultant. There are a lot of other innovations in NextGen store to meet the modern requirements of social distance.

Also in the shopping experience is the potential for mobile applications from the brand. While the assortment of clothing in each store is selected specifically for residents of specific areas, it was achieved using artificial intelligence technologies to analyze consumer data. 

In the current situation, Levi's focuses on direct sales to consumers, rather than wholesalers. As part of efforts to expand the retail business, the modernization of stores and experimentation with new formats is becoming the highest priority.

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