Construction will begin on the Philadelphia LEGO-brick inspired leisure center next summer.
When completed, it will take up 33,000 square feet of space and will be a top destination for children and adults alike. It is set to open in Spring 2017.
The LEGOLAND Discovery Center Philadelphia will offer an exciting, highly interactive and educational indoor experience that will last for two to three hours. The center is specifically designed for families with children aged 3 to 10 and will offer a range of fun LEGO play areas, special party rooms for birthdays and other celebrations, master classes from the LEGO Master Model Builder and a 4D cinema. Completing the offering will be the acclaimed MINILAND area that is available in all LEGOLAND Discovery Center around the globe.
MINILAND is a custom attraction that unveils the iconic buildings that shape the heritage of the location in which the Discovery Center stands. The local community will get a chance to nominate Philadelphia-area landmarks to be used in the Philadelphia LEGOLAND Discovery Center in a contest to be organized at a later date.
Global leisure behemoth Merlin Entertainments run all LEGOLAND Discovery Centers. The LEGOLAND Discovery Center in Plymouth Meeting Mall is the only Discovery Center in Philadelphia, ninth in the US, and seventeenth in the world.
Joseph F. Coradino, CEO of PREIT, is confident that hosting one of only nine LEGOLAND Discovery Centers in the country will enrich the Plymouth Meeting Mall experience. Many customers will visit the attraction annually, and according to Joseph, the attraction “will catalyze an interior remerchandising effort” that will give visitors an exhilarating experience comprising exceptional shopping, premium leisure and entertainment, and top quality dining and gourmet grocer. This enriched offering, he continues, will attract “nearly every demographic.”
The LEGOLAND Discovery Center Philadelphia will occupy the south side of the Plymouth Meeting Mall and will face the Pennyslvania Turnpike and AMC Theater.Plymouth Meeting Mall has unsurpassed visibility and accessibility strategically located at the confluence of some of the busiest roads in suburban Philadelphia with car traffic of over 90 million annually.