Find in the news:
BY COUNTRY

Lego will open dozens of new stores in China



The manufacturer expects that stores that appeal to children will help boost online sales as well.
Lego Store

Sales of toys in physical stores around the world have been steadily declining. The pandemic has "contributed" to this to a large extent. Yes, and competition in the form of online sales also had a positive effect on offline sales. However, Lego has far-reaching plans for physical stores, and the company is paying close attention to the Asian region. 

Within two years, the world-famous construction materials manufacturer almost doubled the number of stores in China, bringing its number to 300 in 85 Chinese cities. At the end of 2020, the number of stores is already 220, and the first Lego retail space was opened in China only in 2016.

This interest in East Asia is primarily because more than two-thirds of the world's children are projected to live in this region by 2032. Of course, a brand as big as Lego cannot ignore China and plans to strengthen its physical presence here significantly. China is also one of the most promising markets, with sales growth already in double digits. 

Although the main bet on the sale of toys, including Lego, in today's world is online sales, physical stores' opening is still a key factor for China. And primarily because Lego constructors are a relatively new toy for this region. Unlike parents in European countries, most Chinese moms and dads did not play as children with the bricks we know so well and cannot pass that experience on to their children. It is where we need beautiful interactive retail spaces, where a child can come and play with Lego, see huge figures made of bricks, like bright dragons or cute pandas, and assemble their first creations under the supervision of consultants. 

More about shopping malls in China



YESTERDAY, Spain:
The new store on Paseo de Gracia reflects the brand's British style
Sep 29, 2022, Russia:
The third quarter was strongly influenced by the decision to cease sales in Russia and the subsequent closure of the business.
Sep 28, 2022, United Kingdom:
IKEA cooperates with British grocery giant Tesco, launching a new service.
Sep 27, 2022:
McDonald's Japan has been raising prices on about 60% of its products since September 30.
Sep 22, 2022, France:
Palm Angels expands its geography and enters the French market with the opening of a store in Paris.
Sep 20, 2022:
The new retail space will appear in the trendy Garosu-gil neighborhood of Seoul.
Friend
and Follow
Madrid Xanadú GLA:1 184 030 SF
ADDRESS: Autovía A5, salidas 22 y 25 - 28939
Spain . Madrid
Madrid Xanadú
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us