The opening in pedestrian Leicester Square in West London is timed to celebrate the 90th anniversary of the Scandinavian brand.
Danish toy production Lego announced the opening of its world's largest store. The opening of the giant monostore in pedestrian Leicester Square in West London is timed to celebrate the 90th anniversary of the Scandinavian brand, the world's largest manufacturer of children's toys.
Given the location of the new store, Lego introduced a whole series of 3D constructors, which refers to the history of the United Kingdom. In the store you can find James Bond's Aston Martin DB5, Gringotts and Diagon Alley fr om Harry Potter, and William Shakespeare on top of the famous red Double Decker. The flagship Lego also found room to display replicas of London's most popular landmarks, including Buckingham Palace and Big Ben, made of bricks.
As well as an expanded range of the brand's products, the store also has a personalization studio, wh ere customers can look at themselves in a new way with Lego minifigures or mosaics. In another interactive area you can discover the history of the company and look into the Lego vault. And the centerpiece of the store is the "Tree of Discovery", symbolizing the company's contribution to preserving the planet through the sustainable development program.
The Leicester Square monostore promises its first customers to get an exclusive Lego Store set - to get the present all you need to do is to make a purchase to the sum of £120. And VIP shoppers who make a purchase worth £75 or more will be offered a free Lego Delivery truck.