Find in the news:
BY COUNTRY

Landlords Going High-Tech In Bid To Lure Shoppers



The new technologies that some landlords are investing help to solve some of the age-old problems that visitors to malls can face.
It seems that nearly every day another story comes out relating to prominent retailers employing new technological means in a bid to entice shoppers to visit their establishments. According to the Wall Street Journal, landlords are joining in as well and employing a host of high-tech methods as a means to increase foot traffic.

In addition to the belief that tech enhancements will help bring more shoppers through the door, landlords also have an eye towards increased leverage in lease negotiations with prospective and renewing tenants. General Growth Properties CEO Sandeep Mathrani shared some thoughts on the matter. 
“What differentiates GGP is the ability to make this kind of investment so that we have the best mousetrap in the market,” he told WSJ.

The new technologies that some landlords are investing help to solve some of the age-old problems that visitors to malls can face. Namely, how can I find a parking space in this crowded lot and where is my car when I leave? How do I get around the mall more efficiently? What stores are offering sales today? Chances are there’s technology that will help answer these common questions – and if not, it’s likely on the way.

One company that is providing some of these new tech features to landlords is Toronto-based Jibestream. The tech firm creates interactive mall guides for consumers to use while shopping, as well as assistance with parking, all from the comfort and convenience of the consumers’ mobile device. Both GGP and Westfield have rolled out the firm’s technology in hundreds of their holdings. Jibestream CEO Chris Wiegand shared some of the features his firm is bringing to the table and what the future may hold. 

“When driverless cars are available, how will they find your mall and how will they find parking? We’ll integrate mapping with the real-time parking system and make sure where we’re guiding people is closest to where they are going inside the mall,” he said.

The race for tech-friendly environments has even spurred some of the big players to invest and develop their own technology teams, including Simon Venture Group, the venture capital arm of Simon Property Group, which invests in retail technology. Westfield has been very engaged with the benefits of technology enhancements throughout their properties, and created its own Westfield Labs in 2012 to better understand how to embed digital technology.

The race to become tech-friendly amongst competing retailers and property owners can sometimes feel like an arms race. In the long run, proven technologies that resonate with consumers will become standard practice, and the race for the next big thing will focus its attention elsewhere. Landlords and retailers don’t have to be first to market to win the race, but they would be wise to focus their investments on the products that have a proven impact on customer counts and sales per square foot. 

More about shopping malls in the USA



Feb 26, 2021, USA:
It will be the most significant expansion in Sephora's history, demonstrating its confidence in the retailer's future.
Feb 26, 2021, USA:
Shortly, 17 Apple mini-stores will open in hypermarkets across the country. The company intends to start opening such outlets in the fall.
Feb 25, 2021, India:
The vast mall's construction will cost $760 million, and the project is expected to be completed in seven years.
Feb 25, 2021, United Kingdom:
The brand plans to close 95 stores nationwide while paying reduced rent for the remainder of the term.
Feb 24, 2021, USA:
Old Spice Barber Shop will also serve as a brand store, digital content studio, and experience lab for new product developments.
Feb 24, 2021, USA:
The company managed to retain its place as the largest retailer in the U.S., with Amazon in second place.
Friend
and Follow
Dania Pointe GLA:975 000 SF
ADDRESS: 292-344 North Bryan Road, Dania Beach, FL 33004
USA . Fort Lauderdale
Dania Pointe
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom
Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us