Find in the news:
BY COUNTRY

Landlords Going High-Tech In Bid To Lure Shoppers



The new technologies that some landlords are investing help to solve some of the age-old problems that visitors to malls can face.
It seems that nearly every day another story comes out relating to prominent retailers employing new technological means in a bid to entice shoppers to visit their establishments. According to the Wall Street Journal, landlords are joining in as well and employing a host of high-tech methods as a means to increase foot traffic.

In addition to the belief that tech enhancements will help bring more shoppers through the door, landlords also have an eye towards increased leverage in lease negotiations with prospective and renewing tenants. General Growth Properties CEO Sandeep Mathrani shared some thoughts on the matter. 
“What differentiates GGP is the ability to make this kind of investment so that we have the best mousetrap in the market,” he told WSJ.

The new technologies that some landlords are investing help to solve some of the age-old problems that visitors to malls can face. Namely, how can I find a parking space in this crowded lot and where is my car when I leave? How do I get around the mall more efficiently? What stores are offering sales today? Chances are there’s technology that will help answer these common questions – and if not, it’s likely on the way.

One company that is providing some of these new tech features to landlords is Toronto-based Jibestream. The tech firm creates interactive mall guides for consumers to use while shopping, as well as assistance with parking, all from the comfort and convenience of the consumers’ mobile device. Both GGP and Westfield have rolled out the firm’s technology in hundreds of their holdings. Jibestream CEO Chris Wiegand shared some of the features his firm is bringing to the table and what the future may hold. 

“When driverless cars are available, how will they find your mall and how will they find parking? We’ll integrate mapping with the real-time parking system and make sure where we’re guiding people is closest to where they are going inside the mall,” he said.

The race for tech-friendly environments has even spurred some of the big players to invest and develop their own technology teams, including Simon Venture Group, the venture capital arm of Simon Property Group, which invests in retail technology. Westfield has been very engaged with the benefits of technology enhancements throughout their properties, and created its own Westfield Labs in 2012 to better understand how to embed digital technology.

The race to become tech-friendly amongst competing retailers and property owners can sometimes feel like an arms race. In the long run, proven technologies that resonate with consumers will become standard practice, and the race for the next big thing will focus its attention elsewhere. Landlords and retailers don’t have to be first to market to win the race, but they would be wise to focus their investments on the products that have a proven impact on customer counts and sales per square foot. 

More about shopping malls in the USA



TODAY, USA:
The rate of traffic recovery in U.S. malls is rapidly increasing, getting closer and closer to pre-quarantine levels.
May 14, 2021, USA:
The largest U.S. retailer is putting more effort into gaining a stronger foothold in the fashion market.
May 13, 2021, Italy:
Diesel has announced a new phase of its For Responsible Living sustainability initiative, Diesel Library.
May 12, 2021, USA:
L Brands does not intend to sell its women's lingerie brand Victoria's Secret and separate it into a separate public company.
May 11, 2021, USA:
Charlie and Dixie D'Amelio will be the faces of a new clothing brand for teens called Social Tourist.
May 11, 2021, USA:
There is something of a state of euphoria in the actions of shoppers who have had the opportunity to return to shopping malls.
Friend
and Follow
Hillcrest Mall GLA:585 758 SF
ADDRESS: 9350 Yonge St, Richmond Hill, ON L4C 5G2
Canada . Richmond
Hillcrest Mall
Vegas Crocus City GLA:1 199 078 SF
ADDRESS: 61 km Moscow Ring Road
Russia . Moscow region
Vegas Crocus City
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
Adigeo
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us