There is a reckoning that an unusual collection of doughnuts will help attract customers, the number of which has recently decreased.
The collection, dubbed Lucky O' The Donuts, includes four types of filled donuts, including Lucky Unicorn, Lucky Leprechaun, Lucky Gold Coins, and Lucky Sprinkles. Naturally, the dominant color of the glaze, in this case, will be green. Also, everyone will be able to get the classic Original Glazed Doughnuts in a green glaze.
However, not everyone will be able to try the new kind of doughnuts - they will be available in limited quantities for two days on March 16-17 and only in stores located in New York, New Jersey, and Canada. But there is an opportunity to get green Original Glazed Doughnuts for free if you visit Krispy Kreme establishments wearing green during that period.
Like many other food companies, Krispy Kreme has had to focus on takeout and delivery. Although the brand's locations have slowly begun to open as the pandemic subsides, customers have been slow to visit them. For this reason, to increase profits, the company actively uses holiday themes.
So, on February 14, the day of Saint Valentine, everyone purchased a box of 12 doughnuts of four types, shaped like hearts. Anyone could make an order on the company's website and add to it a postcard with a personal inscription. At that point, the doughnut manufacturer guaranteed contactless delivery in compliance with all safety norms.