Find in the news:
BY COUNTRY

IKEA Developed the New Experimental Store Design



For the first time in history, IKEA is preparing to give up the usual format of stores from shopping space planning.
IKEA Groningen

The Swedish furniture giant presented a shop in Groningen, Netherlands, where instead of the usual layout of goods are ordered by price.

The main feature of the new IKEA store in Groningen is the sale of the so-called "full experience" instead of individual furniture and interior items. IKEA organizes the layout in such a way as to provide the customer with the opportunity to see, evaluate, and purchase an "entire room" instead of individual items.

IKEA experts developed the new experimental design of the shop for the Netherlands market based on the results of recommendations from employees as well as loyal customers of the company. Nowadays, the experiment is being closely watched all over the world, the company says. Among the goods, which are demonstrated in the new store, a particular room designed to accommodate students.

IKEA in Groningen is also testing a model of interaction with relatively low-income customers. In particular, all models are placed in ascending order of price in the Kitchen Gallery to help shoppers find products based on their anticipated budget.

The official opening of the new IKEA store in Groningen took place in early July. The total retail space is about 30,000 sqm. There are many "short" routes in the shop, designed specifically for people coming "just for candles" or other goods.



More about shopping malls in Netherlands



Aug 14, 2019, USA:
The flagship store in NYC presents an updated global concept of The North Face retail stores.
Aug 14, 2019, United Kingdom:
Crew Clothing and independent retailer Starlings Toy Outlet are set to open shops in the East Midlands.
Aug 13, 2019, USA:
Nike announced the launch of the sneaker subscription service for children.
Aug 13, 2019, Russia:
The brand has entered Russia for the first time through Ingka Centres’, formerly IKEA Centres, MEGA mall in Moscow.
Aug 12, 2019, Italy:
WRM Group and Conad signed an agreement to acquire Auchan Retail Italia, announced by the financial community.
Aug 9, 2019, Hong Kong:
An American fast-food chain has announced the opening of its flagship restaurant in an updated concept in Hong Kong.
ICSC ECE

Friend
and Follow
Designer Outlet Provence GLA:269 098 SF
ADDRESS: Mas de la Peronne, Miramas, France
France . Miramas
Designer Outlet Provence
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona
Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us