Find in the news:
BY COUNTRY

IKEA Developed the New Experimental Store Design



For the first time in history, IKEA is preparing to give up the usual format of stores from shopping space planning.
IKEA Groningen

The Swedish furniture giant presented a shop in Groningen, Netherlands, where instead of the usual layout of goods are ordered by price.

The main feature of the new IKEA store in Groningen is the sale of the so-called "full experience" instead of individual furniture and interior items. IKEA organizes the layout in such a way as to provide the customer with the opportunity to see, evaluate, and purchase an "entire room" instead of individual items.

IKEA experts developed the new experimental design of the shop for the Netherlands market based on the results of recommendations from employees as well as loyal customers of the company. Nowadays, the experiment is being closely watched all over the world, the company says. Among the goods, which are demonstrated in the new store, a particular room designed to accommodate students.

IKEA in Groningen is also testing a model of interaction with relatively low-income customers. In particular, all models are placed in ascending order of price in the Kitchen Gallery to help shoppers find products based on their anticipated budget.

The official opening of the new IKEA store in Groningen took place in early July. The total retail space is about 30,000 sqm. There are many "short" routes in the shop, designed specifically for people coming "just for candles" or other goods.

More about shopping malls in Netherlands



TODAY, Finland:
Havaianas has launched a captivating 149-square-metre pop-up store on 33 avenue des Champs-Élysées in Paris.
YESTERDAY, France:
A Brazilian cash-and-carry concept known for competitive pricing and volume discounts.
Jun 21, 2024, USA:
The first Netflix Houses are scheduled to debut in Dallas and Philadelphia.
Jun 21, 2024, France:
The Chalk store concept reinforces Calvin Klein’s modern, minimalist and sensual design.
Jun 20, 2024, France:
Nicolas Houzé, CEO of Galeries Lafayette, has outlined ambitious growth plans for 2024.
Jun 19, 2024, France:
Mango’s growth strategy also encompasses 15 new boutiques in Italy this year.
Friend
and Follow
Westfield Santa Anita ADDRESS: 400 S. Baldwin Ave. Arcadia, CA 91007
USA . Arcadia
Westfield Santa Anita
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom
Shopping City Süd GLA:1 862 156 SF
ADDRESS: Europaring 2334 Vösendorf
Austria . Vienna
Shopping City Süd


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us