Find in the news:
BY COUNTRY

IKEA Developed the New Experimental Store Design



For the first time in history, IKEA is preparing to give up the usual format of stores from shopping space planning.
IKEA Groningen

The Swedish furniture giant presented a shop in Groningen, Netherlands, where instead of the usual layout of goods are ordered by price.

The main feature of the new IKEA store in Groningen is the sale of the so-called "full experience" instead of individual furniture and interior items. IKEA organizes the layout in such a way as to provide the customer with the opportunity to see, evaluate, and purchase an "entire room" instead of individual items.

IKEA experts developed the new experimental design of the shop for the Netherlands market based on the results of recommendations from employees as well as loyal customers of the company. Nowadays, the experiment is being closely watched all over the world, the company says. Among the goods, which are demonstrated in the new store, a particular room designed to accommodate students.

IKEA in Groningen is also testing a model of interaction with relatively low-income customers. In particular, all models are placed in ascending order of price in the Kitchen Gallery to help shoppers find products based on their anticipated budget.

The official opening of the new IKEA store in Groningen took place in early July. The total retail space is about 30,000 sqm. There are many "short" routes in the shop, designed specifically for people coming "just for candles" or other goods.



More about shopping malls in Netherlands



Oct 15, 2019, USA:
The company Ulta Beauty lures young buyers from its most active competitor.
Oct 14, 2019, United Kingdom:
A music supermarket is opening against the backdrop of reduced sales of music on physical media.
Oct 10, 2019, United Arab Emirates:
The interior of the new gym was designed by the designers looking back at the underground fighter clubs.
Oct 10, 2019, USA:
Against the background of the decline in wholesale sales, Levi Strauss & Co plans to open 100 new stores at once.
Oct 9, 2019, France:
Carrefour has opened a clean cosmetics store Sources in Paris.
Oct 7, 2019, China:
The shopping space combines a bookstore with a large library and cultural center.
ICSC ECE

Friend
and Follow
Dania Pointe GLA:975 000 SF
ADDRESS: 292-344 North Bryan Road, Dania Beach, FL 33004
USA . Fort Lauderdale
Dania Pointe
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us