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ICSC Goes "Back To Basics" At Marketing Conference



ICSC Europe will hold Marketing Conference in Vienna, Austria from 7-8 June.
The timely theme of the convention will be "Back to Basics" – putting the customer at the heart of the retail experience. In a challenging time for the business, it is the only retail property event focused on enhancing the marketing of place-based retail.  

This year’s conference will present insights from world-class speakers from Google Cloud, UberEats, Unibail-Rodamco, Collider, Schiphol Airport, Multi and more.  Best-selling author and founder of Type A – Bob Hoffman will deliver a thought-provoking keynote presentation. Retail and real estate marketing professionals will also have the chance to tour Donau Zentrum, the largest shopping center in Vienna at 133,000 sq m. The conference will conclude with the globally recognized ICSC Solal Marketing Awards Ceremony and Dinner on the evening of 8 June.

ICSC Berlin

This unique, two-day event provides marketing and management professionals, corporate retail marketing executives, asset managers, and agencies with valuable insights about the future of the shopping center industry and opportunities to connect with their peers from across Europe. An innovative program including top level speaker seminars, interactive group sessions, a retail tour and the highly-anticipated awards was designed to maximize take home value for attendees.   

The program focuses around how to understand and exceed customers’ needs focusing on six themes to deliver on this goal:
  • Growing knowledge – Asking the right questions
  • Providing meaningful services – Developing partnerships that can create new customer services and learn from other service-led industries
  • Improving physical space and sensory experience – Creating a sense of place and customer engagement
  • Creating the ideal retail mix – Exploring new marketing trends and what the role of leisure, food, and beverage is in shopping centers
  • Communicating in the right way – Gaining insight into the most effective communication channels in the industry
  • Removing friction – Implementing technology in the marketing and customer experience, as well as the future of innovation for real estate and retail industries
Bill Kistler, Executive Vice President & Managing Director EMEA, ICSC said, “The retail real estate industry is facing unprecedented challenges. Understanding customer behavior and latest trends in marketing, communications and shopping center management is a cornerstone of future success. A key part of ICSC Europe’s mission is to bring all stakeholders in the industry to share ideas and opportunities, and we’re delighted to host another event that does just that.”


More about shopping malls in Austria



DAY BEFORE YESTERDAY, Finland:
Mall of Tripla, the shopping centre that will be opened in Central Pasila in autumn 2019.
DAY BEFORE YESTERDAY, USA:
Brand's first Arizona club to serve as a new community hub for holistic healthy living.
Feb 14, 2019, USA:
Green Growth Brands opened the first of more than 100 shops in American malls selling CBD-infused products.
Feb 13, 2019, United Kingdom:
The fast growing operator of premium outlets reports strong results, boosted by increased footfall and average spend per guest.
Feb 8, 2019, USA:
Bowling, karaoke, ping pong and arcade concept joining AMC Theatres to round out third-floor entertainment zone.
Feb 7, 2019, United Kingdom:
The £72 million construction at intu Lakeside will introduce new restaurants and leisure brands to the southeast of England.
ICSC ECE

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K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
Liberty Center GLA:828 821 SF
USA . Cincinnati
Liberty Center
Vegas Crocus City GLA:1 199 078 SF
ADDRESS: 61 km Moscow Ring Road
Russia . Moscow region
Vegas Crocus City


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