The International Council of Shopping Centers has announced the winners of the 2016 Solal Marketing Awards.
The Awards Ceremony took place last night at a gala dinner for the ICSC European Marketing Conference in Berlin, Germany. ICSC named 7 Gold Award and 11 Silver Award winners at the dinner which was held at the city’s famous Meistersaal venue. This year, for the first time, the ICSC Solal Awards Jury has also awarded two distinctions; one for the marketing campaign that scores the highest on innovation criteria and the other for the highest scoring campaign with a budget of less than €10,000.The ICSC Solal Marketing Awards are the benchmark of the industry’s creative excellence, bringing together the best shopping centre marketing across Europe and South Africa. The awards recognise best practices and the most innovative and effective campaigns from the region. The programme is the single most important marketing competition for European and South African shopping centres. ICSC received a record 238 entries from 21 countries for the awards.
The ICSC Solal Marketing Awards Jury includes retailers, developers and investors. All Gold winners automatically qualify for entry into the internationally-renowned ICSC VIVA Awards which recognise excellence in global shopping centre marketing.

Comments Manuela Calhau, Solal Marketing Awards jury chair 2016:
“It is really a pleasure to have the opportunity to showcase and publicly recognize the best of the industry in terms of marketing. This year we had a record number of entries, which is very rewarding and clear evidence of the vitality of marketing across the sector. The entries were absolutely of top quality and the awarded ones were particularly inspiring. It is worth noting as well the very good response we got for the special distinction for innovation and low-budget campaign awards that we have introduced this year. We will certainly continue to evolve the Solal Awards, aiming to contribute to set new standards for the industry.”
The 2016 Solal Award winners are:
Brand Awareness & (Re) Positioning
SILVERKenyin
Kanyon
Istanbul, Turkey
- Management Company: Kanyon Yonetim Isletim ve Pazarlama
- Owner: Eczacibasi Group and IS GYO
GOLD
Red Bull Paper Wings @ Almada Forum
Almada Forum
Almada, Portugal
- Management Company: Multi Portugal
- Owner: Multi
GOLD
ShopBoy
Hoog Catharijne
Utrecht, Netherlands
- Management Company/Owner: Klepierre
Business-To-Business
SILVERAmbassador Program
Madrid Xanadú
Arroyomolinos, Spain
- Management Company/Owner: Ivanhoe Cambridge
SILVER
Liverpool ONE: It’s Where You Belong
Liverpool ONE
Liverpool, United Kingdom
- Management Company: Grosvenor Fund Management—Europe
- Owner: Grosvenor Liverpool Fund
Corporate Social Responsibility
SILVERBlind Date With Books
Alegro Alfragide and Setúbal Shopping Centres
Portugal
- Management Company: Immochan Portugal
GOLD
The Movie Hub
Weston Favell Shopping Centre
Northampton, United Kingdom
- Management Company/Owner: Redefine International PLC
Customer Services
SILVER
Baby Care Room
Centro Colombo
Lisbon, Portugal
- Management Company: Sonae Sierra
- Owner: Sonae Sierra and CBRE Global Investors
SILVER
ForumBox Loyalty Programme
Forum Bornova
Izmir, Turkey
- Management Company/Owner: Commerz Real Investment GmbH
Emerging Technology
SILVERCity iLove
Baneasa Shopping City
Bucharest, Romania
- Management Company/Owner: Baneasa Developments
SILVER
Love to Shop App by ECE
ECE Projektmanagement G.m.b.H. & Co. KG
Hamburg, Germany
ECE’s Love to Shop app allows customers to enjoy innovative services such as Click & Collect, purchase gift cards and use iBeacon technology to navigate centre and car park areas.
Footfall Activation
SILVERArmazéns do Chiado Tree of Hugs
Armazéns do Chiado
Lisbon, Portugal
- Management Company: Multi Portugal
- Owner: CRI
GOLD
Xanadú Nickelodeon Slime Zone
Madrid Xanadú
Arroyomolinos, Spain
- Management Company/Owner: Ivanhoe Cambridge
Grand Opening/Expansion/Refurbishment
SILVER
Forum Lviv Opening Campaign
Forum Lviv
Lviv, Ukraine
- Management Company: Multi Ukraine, LLC
- Owner: Multi/Blackstone
GOLD
Supersam Comeback!
DH Supersam
Katowice, Poland
- Management Company/Owner: Griffin Real Estate
Sales Activation
SILVERBluewater’s Spin to Win
Bluewater
Greenhithe, United Kingdom
- Management Company: Land Securities
- Owner: Land Securities and a number of co-owners
GOLD
Forums Fuel Up the Sales
Forum Shopping Centres
Istanbul, Turkey
- Management Company: Multi Turkey
GOLD
Change Campaign by IKEA Centres Russia
MEGA, IKEA Centres
Russia
- Management Company/Owner: IKEA Centres Russia
Special Distinction – Innovation
Bairams Are Meaningful With Your PresenceEspark
Eskisehir, Turkey
- Management Company: ECE Turkey
- Owner: ECE Turkiye Proje Yonetimi, A.S.
Special Distinction – Budgets Under 10k
One Day Only: 50 Shades of Grey Pop-Up ShopShopping Stadsfeestzaal
Antwerp, Belgium
- Management Company: Multi Belgium Management
- Owner: Multi Corporation
Related shopping malls and stores:
13 JUNE 2016, Germany