Find in the news:
BY COUNTRY

Hugo Boss is revamping the brand and launching star advertising



Rebranding aims to attract new and younger target groups.
Hugo Boss is revamping the brand and launching star advertising

Massive advertising campaigns featuring global sports and show business stars were launched simultaneously with a revamp of Hugo Boss' logo. The brand also unveiled a new updated version of its official website.

Fashion photographer Mikael Jansson shot the #BeYourOwnBOSS ad campaign for the Fall/Summer 2022 season. It featured popular models and rappers Future, Habi Lame, a TikTok star, and Lee Min Ho, a South Korean singer, and actor.

Hugo Boss is revamping the brand

CEO Daniel Grider said the cast represents exactly what Boss stands for today. "We are thrilled with their talents," he said.

Hugo Boss' new advertisement also features world sports stars - British boxer Anthony Joshua, Italian tennis player Matteo Berrettini, and German runner Alika Schmidt. The campaign includes "podcasts, behind-the-scenes footage, stories, and clips."

Hugo Boss is revamping the brand

A #HowDoYouHUGO ad campaign was filmed simultaneously, featuring rappers Big Matthew and SAINt JHN, American dancer Maddie Ziegler, and TikTok stars. According to its creators, the campaign includes "guerrilla marketing, wall murals, and branding of buses and streetcars in several cities around the world."

As for the brand's choice of celebrities and influencers, it's clear that it wants to appeal to Generation Z and late millennials. The diverse backgrounds of these celebrities also suggest the brand wants to be global and appeal to consumers worldwide," commented GlobalData retail analyst Louise Degles-Favre.

Hugo Boss launched new campaigns to support its spring and summer collections after a successful 2021. According to a report released earlier, the company's sales rose 43% last year and are almost at pre-crisis levels for 2019.

Grider noted that the rebranding aims to "attract new and younger target groups and turn them into fans of the brand." Hugo Boss aspires to become one of the top 100 brands in the world in the next few years.

More about shopping malls in Germany



DAY BEFORE YESTERDAY, France:
The new campaign used AR to present world-famous landmarks adorned with the artist's famous dots.
DAY BEFORE YESTERDAY, Italy:
Studio Piuarch implemented the project in collaboration with the architect Antonio Perazzi.
Jan 26, 2023, Malaysia:
Launching the flagship Apple Store format will allow the company to strengthen its position in the Southeast Asian market.
Jan 26, 2023, Switzerland:
Italian brand Moncler opens a unique store on the ski resort of Crans-Monana.
Jan 25, 2023, USA:
The retailer expects these raises will bring the average hourly wage to more than $17.50.
Jan 25, 2023, USA:
The retail space in the Fairfax shopping district will preview the singer's Super Bowl performance.
Friend
and Follow
I Viali GLA:452 084 SF
ADDRESS: Via Dei Cacciatori 111 - 10042 Nichelino TO - Piemonte
Italy . Torino
I Viali
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
212 Istanbul Power Outlet GLA:753 474 SF
ADDRESS: Mahmutbey Merkez Mah. Taşocağı Cad. No:5 Bağcılar  /  İstanbul
Turkey . Istanbul
212 Istanbul Power Outlet


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us