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Huge advertizing touch screens being tested at Westfield Plaza



Westfield Garden State Plaza, New Jersey, has made the decision to install "digital storefronts" to promote a new section of the centre
They have installed three massive screens, each measuring around 2.1 by 1.1 metres. The screens offer viewing in portrait or landscape mode and can be used to obtain information, or as an advertising method for the tenants in the mall.

The development of the screens was achieved with the help of surveys conducted with customers.  The screens are currently being used for promotion purposes only, but it is envisaged that it will eventually include information about item availability within the stores.

The kiosks will be placed in the middle of wide walkways which are normally seen as useless space.  Several tenants will be able to use it for advertising and customers will be drawn to it because of the technical innovation.

This new technology should become available to others and may be seen across the country in the near future.




Aug 15, 2018, Finland:
Mall of Tripla introduces fashion enthusiasts to five shops making their first move into the Nordic region.
Aug 9, 2018, United Arab Emirates:
Dubai Holding, Emaar launch new ‘tech-driven’ mall, nearly double the size of Dubai Mall.
Aug 8, 2018, USA:
Scottsdale Fashion Square to be the first property to open Industrious coworking location.
Aug 7, 2018, Italy:
Apple Piazza Liberty opened in Milan to thousands of customers with new retail store design.
Aug 1, 2018, USA:
The first Microsoft mirror appeared in the flagship store H&M on Times Square in New York.
Jul 27, 2018, United Arab Emirates:
The theme park is the part of the large-scale development of Yas Island in Abu Dhabi.
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