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Huge advertizing touch screens being tested at Westfield Plaza



Westfield Garden State Plaza, New Jersey, has made the decision to install "digital storefronts" to promote a new section of the centre
They have installed three massive screens, each measuring around 2.1 by 1.1 metres. The screens offer viewing in portrait or landscape mode and can be used to obtain information, or as an advertising method for the tenants in the mall.

The development of the screens was achieved with the help of surveys conducted with customers.  The screens are currently being used for promotion purposes only, but it is envisaged that it will eventually include information about item availability within the stores.

The kiosks will be placed in the middle of wide walkways which are normally seen as useless space.  Several tenants will be able to use it for advertising and customers will be drawn to it because of the technical innovation.

This new technology should become available to others and may be seen across the country in the near future.




Aug 14, 2019, USA:
The flagship store in NYC presents an updated global concept of The North Face retail stores.
Aug 14, 2019, United Kingdom:
Crew Clothing and independent retailer Starlings Toy Outlet are set to open shops in the East Midlands.
Aug 13, 2019, USA:
Nike announced the launch of the sneaker subscription service for children.
Aug 13, 2019, Russia:
The brand has entered Russia for the first time through Ingka Centres’, formerly IKEA Centres, MEGA mall in Moscow.
Aug 12, 2019, Italy:
WRM Group and Conad signed an agreement to acquire Auchan Retail Italia, announced by the financial community.
Aug 9, 2019, Hong Kong:
An American fast-food chain has announced the opening of its flagship restaurant in an updated concept in Hong Kong.
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