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Huge advertizing touch screens being tested at Westfield Plaza



Westfield Garden State Plaza, New Jersey, has made the decision to install "digital storefronts" to promote a new section of the centre
They have installed three massive screens, each measuring around 2.1 by 1.1 metres. The screens offer viewing in portrait or landscape mode and can be used to obtain information, or as an advertising method for the tenants in the mall.

The development of the screens was achieved with the help of surveys conducted with customers.  The screens are currently being used for promotion purposes only, but it is envisaged that it will eventually include information about item availability within the stores.

The kiosks will be placed in the middle of wide walkways which are normally seen as useless space.  Several tenants will be able to use it for advertising and customers will be drawn to it because of the technical innovation.

This new technology should become available to others and may be seen across the country in the near future.


YESTERDAY:
The spaces, designed in Hermès colors, will appear in Paris, Tokyo, New York and other cities around the world.
DAY BEFORE YESTERDAY, USA:
The iconic store will close after 14 years of operation.
DAY BEFORE YESTERDAY, Italy:
The automaker plans to open stores in the new concept in the world's major metropolitan cities.
Oct 1, 2022, Spain:
The new store on Paseo de Gracia reflects the brand's British style
Sep 29, 2022, Russia:
The third quarter was strongly influenced by the decision to cease sales in Russia and the subsequent closure of the business.
Sep 28, 2022, United Kingdom:
IKEA cooperates with British grocery giant Tesco, launching a new service.
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