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Huge advertizing touch screens being tested at Westfield Plaza



Westfield Garden State Plaza, New Jersey, has made the decision to install "digital storefronts" to promote a new section of the centre
They have installed three massive screens, each measuring around 2.1 by 1.1 metres. The screens offer viewing in portrait or landscape mode and can be used to obtain information, or as an advertising method for the tenants in the mall.

The development of the screens was achieved with the help of surveys conducted with customers.  The screens are currently being used for promotion purposes only, but it is envisaged that it will eventually include information about item availability within the stores.

The kiosks will be placed in the middle of wide walkways which are normally seen as useless space.  Several tenants will be able to use it for advertising and customers will be drawn to it because of the technical innovation.

This new technology should become available to others and may be seen across the country in the near future.




Dec 12, 2018, Finland:
With the approach of the New Year holidays, we are launching a series of reviews on the most popular tourist destinations.
Dec 11, 2018, United Kingdom:
Amazon is preparing to open the first innovative Amazon Go store in London.
Dec 5, 2018, Japan:
The project is being developed in partnership with the Japanese video game manufacturer Bandai Namco Amusement.
Nov 29, 2018, Finland:
Among the tenants of Zsar Outlet Village are the stores of Hugo Boss, Lindt, Liu Jo, Guess, Roberto Cavalli, Braccialini and other brands.
Nov 27, 2018, France:
Located less than an hour from the center of Paris, Designer Outlet Normandie set to become a key attraction for international tourists.
Nov 21, 2018, Philippines:
The grand-scale store of the Swedish furniture giant released as tenant of Mall of Asia in Manila.
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