The spaces, designed in Hermès colors, will appear in Paris, Tokyo, New York and other cities around the world.
The French fashion house Hermès enters the world of fitness with the opening of HermèsFit concept pop-up spaces. The spaces, designed in Hermès colors, will appear in Paris, Tokyo, New York and other cities around the world.
The Hermès facilities will be available for outdoor exercise. They will include concepts such as a climbing wall, boxing rings, training accessories and others.
The first event organized by HermèsFit takes place in Hong Kong in the first week of October. In a special room the brand offers a new perspective on sports activities and at the same time presents its own products. There are also ping-pong tables and whitewalks in the outdoor area. A real gym is also open to the public. And free classes include yoga, stretching and ballet. Reservations for the unusual fitness club can be made online.
The launch of the HermèsFit pop-up is a kind of the beginning of the fashion house's world tour, which will also take place in Los Angeles, Bangkok, Paris and other cities in Europe, Asia and America.