Find in the news:
BY COUNTRY

Here’s What CVS Health Is Planning For Its Makeover



CVS Health is staging a makeover that shows intent on forming a new retail category in the U.S.
Exciting things are happening at CVS Health. While it’s already a well-established leader in the drugstore sector, the retailer has its sights set on expanding its reach and changing the way consumers think about the brand as a whole. As Barbara Thau explains in a piece for Forbes, we may even come to think of CVS as “the Whole Foods of Drugstore Retailing.” 

CVS New Store by WD Partners
Image by WD Partners

“CVS Health is staging a makeover that seems intent on creating an entirely new retail category in the U.S.: a national health-and-wellness drugstore chain,” she writes. 

For CVS, that means a bit of a shift in its overall vision. As George Coleman, vice president of healthcare, pricing, and business planning for CVS explains, that means focusing on what has become the hottest segment of its overall business: health and wellness. Coleman notes that there was a lightbulb moment “when looking at how customers are seeking more holistic and proactive solutions for health goals and concerns.”

In essence, the retailer is hoping that it can take a niche-oriented market such as wellness and transform it into something that will resonate in a mass-market retail space. 

“When looking at the market as a whole, classic, over-the-counter health products, characterized traditionally as acute symptom relief treatments are more than 90% penetrated in the mass channel," Coleman continued. 

As Thau explains, the new vision of CVS doesn’t stop with the usual suspects in the health and wellness niche such as supplements and creams, but it also means an expanded assortment of foods that would normally only be found in a health food store. 

“The 9,600-store merchant is on a mission to transform its stores into destinations for healthcare, beauty, and food with organic and natural bona fides, and is nurturing a product mix that it hopes will be known more for items like Spectrum flaxseed than Kellogg’s Fruit Loops,” Thau continued. 

On the food front, CVS has its sights set on what the company refers to as “better-for-you” options. That means an expansion of in-store displays touting specific products and their health benefits, as well as expanded offerings of on-the-go items like raw and vegan snacks, and products that fall in line with specific dietary requirements such as heart healthy, gluten free, non-GMO.

CVS New Store by WD Partners
Image by WD Partners

The new format means a revamping of its existing stores. Less space will be granted to familiar items such as books, magazines and greeting cards moving forward, while an additional 100 feet of merchandise featuring health, beauty and food products will be prevalent. The new format will be introduced in 70 stores this year, and another 100 more are slated for makeovers in 2018. 

Related shopping malls and stores:

More about shopping malls in the USA



May 12, 2022, Malaysia:
The complex is home to more than 200 tenants selling authentic local goods.
Apr 29, 2022, Europe, Europe:
The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Apr 28, 2022, USA:
Nike and RTFKT have announced a new collection of Nike Dunk Genesis Cryptokicks sneakers.
Apr 27, 2022, USA:
Meta Store has the intention of demonstrating the possibilities of virtual reality devices, as well as dispelling the mystery around the concept of the math universe.
Apr 22, 2022, Brazil:
BR Malls Participacoes and Aliance Sonae Shopping Centers may merge to form Brazil's largest mall operator.
Apr 22, 2022, United Kingdom:
The online retailer began selling cosmetics from luxury and indie brands.
Friend
and Follow
Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
Westfield World Trade Center GLA:365 000 SF
ADDRESS: World Trade Center, Manhattan, NY 10007
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us