Find in the news:
BY COUNTRY

Here’s How Retail Bellwethers Can Use Tech To Their Advantage



There’s a number of other ways to implement the use of technology to keep business booming.
Technology has long been decried as the death of the retail industry as we know it. The internet has forever-altered the shopping habits and buying patterns of consumers, but that doesn’t mean there’s not enough room for brick-and-mortar retailers to continue thriving. In fact, some of the more successful ones are merging the two worlds together, and they’ve created an incredible synergy between their online and offline presence. As TechCrunch explains, there’s a number of other ways for legacy retailers and brands to implement the use of technology as a means to help keep business booming. 

One way that tech is being used successfully is via the creation of shopbots and virtual concierge services. More personalized shopping experiences are helping to retain first-time shoppers, and there are a number of examples for struggling brands to follow. For example, Macy’s has teamed up with IBM for a pilot program that makes use of the tech giant’s artificial intelligence software known as Watson, which we’ve all become familiar with through some catchy commercials that have made the rounds.

Macy's On Call

The pair has developed what is known as “Macy’s On Call,” and it takes the virtual concierge concept to a whole new level. The system can assist with store navigation, questions on store locations, general frequently asked questions, and even questions about what’s in stock. As with most AI programs, it even gets smarter with the more information it learns about the store’s customers.



Another area that has proved fruitful for retailers is social media. By embracing the newer methods of communications, retailers are actually finding that they can engage consumers on a deeper level, and even appear to be ‘hip,’ Michael Kors has implemented a successful campaign through its use of Instagram, and they have an interactive feature in which users can shop directly for specialty products right on the app itself. Lancome and Target have been employing similar methods via the Snapchat platform, and consumers are taken by the ease of accessing the retailer’s mobile sites directly from the platform. 

Disruptive changes can be scary for any industry, and that’s certainly been the case for the growth of technology when it comes to retail. Retail brands and companies, bellwether stores, mall owners and managers all have a very simple choice in front of them: embrace its use and find the strategies that work for them, or face the risk of being bypassed in our ever-changing world. 

Related shopping malls and stores:

More about shopping malls in the USA



TODAY, India:
Crocs has entered into a strategic partnership with Apparel Group India.
YESTERDAY, USA:
Italian luxury brand Brioni has expanded its presence in Texas with the opening of a new store in Houston.
DAY BEFORE YESTERDAY, Canada:
Best Buy Canada is set to make a significant expansion into smaller communities across Canada.
Jul 9, 2024:
Forever21 initiated its exit from Colombia by shuttering its flagship store in Bogotá.
Jul 8, 2024:
Migiboy Tekstil secured over 90% of Naf Naf's workforce, retaining 100 directly-operated shops and 51 affiliates.
Jul 5, 2024, Canada:
Global online fast fashion giant is set to captivate Montreal with a chic pop-up experience.
Friend
and Follow
Madrid Xanadú GLA:1 184 030 SF
ADDRESS: Autovía A5, salidas 22 y 25 - 28939
Spain . Madrid
Madrid Xanadú
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
Adigeo
Mall of Scandinavia GLA:1 087 155 SF
ADDRESS: Evenemangsgatan 11 169 56 Solna
Sweden . Stockholm
Mall of Scandinavia
Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us