Find in the news:
BY COUNTRY

Here’s How Malls Can Cash In On Pokémon Craze



Pokémon Go has the power to transform retail if shopping malls and stores can capitalize upon new traffic.
Pokemon Go fever has swept across the nation and sent Nintendo’s stock soaring to new heights, but it’s not too late for enterprising retailers and property owners to find ways to cash in on the craze. According to Us Magazine, there’s plenty of viable strategies that can still be implemented to take advantage of the opportunities that the craze presents. 
In fact, some analysts are viewing the craze as a potential game-changing moment.

“Pokémon Go and what the game represents has the power to transform retail if stores can capitalize upon new traffic and become integrated into an entertainment experience in an authentic brand-appropriate manner. The new free-to-play AR gaming app has broad implications for retail as it addresses declining mall traffic, plus emerging trends toward social experiences and health/wellness,” says Cowen analyst Oliver Chen.

The location-based gaming app could be way for retailers to draw foot traffic to their locations. Players of the game are in essence trying to catch Pokemon in the real world, and follow clues and instructions to get to the nearest Poke Stops. Those locations provide players with free Pokemon Eggs and Poke Balls, and players can even purchase Lures to draw the targets closer to the Poke Stop.

Pokemon Go

This provides an outstanding opportunity for retailers and property owners to further engage customers and draw traffic to their locations, with the caveat that once they draw the traffic, they’ll need to find a way to keep players there and have them make purchases. Businesses that are located near a Poke Stop can jump on the craze by purchasing Lures themselves. Those Lures will draw players to the scene, and it’s up to the enterprising retailers to further engage them from that point.

The Pokemon Go craze will likely inspire plenty of copycat gaming apps in the future, so this may very well be a game-changing moment in terms of player engagement. How that translates for the retail industry on a long-term basis remains to be seen, but the early signs are promising.

“Pokémon Go’s long-term influence on the broader retail industry largely depends on how long the phenomenon endures and if other game makers can replicate similar AR technology,” Chen says. 

More about shopping malls in the USA



May 12, 2022, Malaysia:
The complex is home to more than 200 tenants selling authentic local goods.
Apr 29, 2022, Europe, Europe:
The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Apr 28, 2022, USA:
Nike and RTFKT have announced a new collection of Nike Dunk Genesis Cryptokicks sneakers.
Apr 27, 2022, USA:
Meta Store has the intention of demonstrating the possibilities of virtual reality devices, as well as dispelling the mystery around the concept of the math universe.
Apr 22, 2022, Brazil:
BR Malls Participacoes and Aliance Sonae Shopping Centers may merge to form Brazil's largest mall operator.
Apr 22, 2022, United Kingdom:
The online retailer began selling cosmetics from luxury and indie brands.
Friend
and Follow
Optimum Outlet GLA:421 127 SF
ADDRESS: ve Eglence Merkezi | Istiklal Sokak No.2/B Yenisahra/Atasehir
Turkey . Istanbul
Optimum Outlet
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
Vegas Crocus City GLA:1 199 078 SF
ADDRESS: 61 km Moscow Ring Road
Russia . Moscow region
Vegas Crocus City
Westfield World Trade Center GLA:365 000 SF
ADDRESS: World Trade Center, Manhattan, NY 10007


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us