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Here's a look at what WOW Concept's first physical store looks like - photos



The opening of the site in downtown Madrid aims to bring together the physical and digital worlds.
Here's a look at what WOW Concept's first physical store looks like - photos

Wow Concept opened its first retail location in Madrid, marking the brand's transition into a physical environment. The retail outlet is located in a space that was designed by External Reference. 

Here's a look at what WOW Concept's first physical store looks like - photos

The opening of WOW Concept in Madrid's center is an attempt to merge the physical and digital worlds, with an innovative and immersive shopping experience. This store is characterized by "total immersion" and conceptual design, which makes it an ideal setting for a photo shoot. 

Here's a look at what WOW Concept's first physical store looks like - photos

The immersive space on the Gran Via, one of Europe's most prestigious and expensive shopping streets, is located in the former Hotel Roma. WOW Concept leases six floors, each offering a unique experience to customers. On the first level you'll find a "technology garage" with a 3D-printed seascape and augmented reality that combines nature and technology.

Here's a look at what WOW Concept's first physical store looks like - photos

Next is a pink-painted "grooming lab" selling cosmetics and related items. The third through fifth floors are dedicated to fashion from "digital" brands and famous sneakers. On the top floor, there is home boulevard, a concept that combines the physical and digital, displaying home goods inspired by the latest trends in the meta-universe. 

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May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
May 17, 2024:
David Beckham has signed a multi-year design deal with Hugo Boss
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