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Here's a look at what WOW Concept's first physical store looks like - photos



The opening of the site in downtown Madrid aims to bring together the physical and digital worlds.
Here's a look at what WOW Concept's first physical store looks like - photos

Wow Concept opened its first retail location in Madrid, marking the brand's transition into a physical environment. The retail outlet is located in a space that was designed by External Reference. 

Here's a look at what WOW Concept's first physical store looks like - photos

The opening of WOW Concept in Madrid's center is an attempt to merge the physical and digital worlds, with an innovative and immersive shopping experience. This store is characterized by "total immersion" and conceptual design, which makes it an ideal setting for a photo shoot. 

Here's a look at what WOW Concept's first physical store looks like - photos

The immersive space on the Gran Via, one of Europe's most prestigious and expensive shopping streets, is located in the former Hotel Roma. WOW Concept leases six floors, each offering a unique experience to customers. On the first level you'll find a "technology garage" with a 3D-printed seascape and augmented reality that combines nature and technology.

Here's a look at what WOW Concept's first physical store looks like - photos

Next is a pink-painted "grooming lab" selling cosmetics and related items. The third through fifth floors are dedicated to fashion from "digital" brands and famous sneakers. On the top floor, there is home boulevard, a concept that combines the physical and digital, displaying home goods inspired by the latest trends in the meta-universe. 

More about shopping malls in Spain



Sep 22, 2022, France:
Palm Angels expands its geography and enters the French market with the opening of a store in Paris.
Sep 20, 2022:
The new retail space will appear in the trendy Garosu-gil neighborhood of Seoul.
Sep 19, 2022, Sweden:
The official opening of the flagship store at Drottninggatan 53 is scheduled for September 30, 2022.
Sep 16, 2022, South Korea:
The store will be located at Lotte World Mall in Seoul's Jamsil district.
Sep 15, 2022, USA:
Pontegadea is negotiating the purchase of distribution centers in Wisconsin and Pennsylvania.
Sep 14, 2022, Spain:
Sales of the Indetex Group increased by almost 25% for the first half of the year.
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