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Here is a look at Rihanna's first Savage X Fenty store



By the end of January 2022, Savage X Fenty will open five mono stores in the U.S.
Here's a look at how Rihanna's first Savage X Fenty store looks

Rihanna-founded lingerie brand Savage X Fenty will open its first physical store in a mall in the United States, expanding beyond online sales channels. 

In January 2022, Savage X Fenty will open five stores in Las Vegas, Los Angeles, Philadelphia, Washington D.C., and Houston. Whether they are buying lingerie or just under the spell of Rihanna, the store's vibrant design and technology invite customers into Rihanna's universe. 

Here's a look at how Rihanna's first Savage X Fenty store looks

Fenty X Savage stores, open in popular malls, showcase a radiant color palette. Neon lights in fuchsia, sapphire, and emerald illuminate the space. Mannequins come in various shapes (including mediums and larges) and are made with 3D scans of human models. It's as if the brand is bringing the adrenaline of fashion show videos into retail. 

Here's a look at how Rihanna's first Savage X Fenty store looks

As the company's press office said, "We want to make sure that whatever kind of shopper you are, you find yourself in our stores - and not just through marketing, but also through the people who work there, who provide you with service and support."

The brand emphasized that while it wasn't previously tech-savvy, the launch of the retail chain combined the physical and digital in a way that hadn't been seen before in malls. 

Here's a look at how Rihanna's first Savage X Fenty store looks

In particular, the brand partnered with startup Fit: Match to launch Fit Xperience, an app that uses body scanning to provide shoppers with personalized recommendations on underwear and home-wear.

Here's a look at how Rihanna's first Savage X Fenty store looks

"This app is not meant to replace the retail experience, but it's a fantastic way to assess a person's body and make personalized recommendations based on our assortment," the company said.

Thanks to its " endless merchandising " system, the Savage X Fenty retail space will also constantly change thanks to its "endless merchandising" system. According to the authors' idea, the bright design will also inspire fans to take photos for Instagram. 

More about shopping malls in the USA



Sep 22, 2022, France:
Palm Angels expands its geography and enters the French market with the opening of a store in Paris.
Sep 20, 2022:
The new retail space will appear in the trendy Garosu-gil neighborhood of Seoul.
Sep 19, 2022, Sweden:
The official opening of the flagship store at Drottninggatan 53 is scheduled for September 30, 2022.
Sep 16, 2022, South Korea:
The store will be located at Lotte World Mall in Seoul's Jamsil district.
Sep 15, 2022, USA:
Pontegadea is negotiating the purchase of distribution centers in Wisconsin and Pennsylvania.
Sep 14, 2022, Spain:
Sales of the Indetex Group increased by almost 25% for the first half of the year.
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