Google analyzes search patterns and geographic data to help determine what the hottest fashion trends are.Consumers can be pretty fickle by nature. Add to that the individual preferences and unique characteristics that each shopper brings to the table, and capturing their attention quickly moves from the realm of challenging to downright daunting. However, there is one thing that continually brings together all of these varying segments of shoppers and diverse demographics: fashion trends.
While individualism rules the day, certain trends just capture the imagination and crossover into the consciousness of virtually everyone. So what trends are capturing everyone’s imagination for the Fall of 2016? Google has the answer.
That doesn’t mean that you should head over to the familiar search tool where you can find the answer to virtually anything, but rather that the internet giant has provided us with the answer in the form of its latest Google Fashion report. The company zeros in on its own data to glean the latest consumer insights on the world of fashion. Google analyzes search patterns and geographic data to help determine what the hottest fashion trends are. Here are three items that should be flying off the shelves this fall.
Bomber JacketsOnce thought of as only for men, this item is becoming a wardrobe staple for both sexes. There’s even a name for this new style choice.
“The result is a growing and evolving trend in "military chic" that's giving fierce a new face. When we interviewed a group of shoppers in the U.S., one woman said she liked this style because "it makes any look a bit edgier," according to Google’s reports.
The trend continues to grow and shows no signs of slowing data, as data from the report indicates.
“In April, searches for bomber jackets grew 297% YoY in the U.K. and 612% YoY in the U.S., and people looked for more spring-ready colors and materials like satin, silk, pink, florals, and embroidery,” the report says.
Off-The-ShoulderIn the world of fashion, what’s old quickly becomes new again, and that’s definitely the case for this slightly retro look that calls back to the 1980s. Off-the-shoulder tops and dresses are surging in popularity, with search traffic growing by 261% in the UK and 347% in the US over the first half of this year.
“The look is comfortable, stylish, and adaptable, making it a go-to for consumers across the board,” the report says.
RompersThis outfit falls into the growing trend of ready outfits, as in the ability to grab and go and look fantastic without coordinating a number of different pieces. Rompers are also known as playsuits or jumpers, and interest in them continues to grow on both sides of the pond.
“While British consumers led the romper/playsuit trend in 2013, Americans embraced it two years later in a much bigger way. In the U.S., interest in the romper/playsuit has seen steady growth between 2014 and 2016,” the report reads in part.
This is all fascinating insight from an absolutely fascinating company, and even more validation of a simple fact - Google typically has the answer.