Find in the news:
BY COUNTRY

H&M is developing a virtual fitting room



The brand will introduce the new virtual fitting room in test mode in the summer of 2021.
Virtual fitting room - Depositphotos

Swedish fashion brand H&M is developing a virtual fitting room in collaboration with NeXR Technologies. The technology will allow clients to try clothes from new collections based on digital images, says the Retail Detail website. 

In test mode, the new virtual fitting room will be available by summer 2021. H&M customers will be offered to scan their bodies to get a personal avatar. Customers will be able to assign various clothing items to their digital image with a mobile app. It will make it easier for them to make purchasing decisions. 

The news technology is a result of the collaboration between NeXR Technologies and H&Mbeyond, H&M's Berlin-based innovation lab, which is responsible for developing and testing its products and services. The technology will also be used to determine the impact on customer return behavior. 

"We are always looking for innovative solutions and technologies that make the retail shopping experience more engaging and exciting," commented Oliver Lange of H&Mbeyond. "As part of the pilot project, we want to test with our customers whether 'digital fitting rooms' can help them choose a style and size of clothing and ultimately make a purchasing decision."

Photo credit: depositphotos.com.

More about shopping malls in Sweden



YESTERDAY, Spain:
The new Skechers store will have a total area of 774 sq. meters.
YESTERDAY, Mexico:
The retail space is located in Centro Comercial Perisur, one of the largest shopping mall in Mexico City.
DAY BEFORE YESTERDAY:
The spaces, designed in Hermès colors, will appear in Paris, Tokyo, New York and other cities around the world.
Oct 3, 2022, USA:
The iconic store will close after 14 years of operation.
Oct 3, 2022, Italy:
The automaker plans to open stores in the new concept in the world's major metropolitan cities.
Oct 1, 2022, Spain:
The new store on Paseo de Gracia reflects the brand's British style
Friend
and Follow
Hillcrest Mall GLA:585 758 SF
ADDRESS: 9350 Yonge St, Richmond Hill, ON L4C 5G2
Canada . Richmond
Hillcrest Mall
I Viali GLA:452 084 SF
ADDRESS: Via Dei Cacciatori 111 - 10042 Nichelino TO - Piemonte
Italy . Torino
I Viali
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum
Liberty Center GLA:828 821 SF
USA . Cincinnati
Liberty Center


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us