Find in the news:
BY COUNTRY

H&M is developing a virtual fitting room



The brand will introduce the new virtual fitting room in test mode in the summer of 2021.
Virtual fitting room - Depositphotos

Swedish fashion brand H&M is developing a virtual fitting room in collaboration with NeXR Technologies. The technology will allow clients to try clothes from new collections based on digital images, says the Retail Detail website. 

In test mode, the new virtual fitting room will be available by summer 2021. H&M customers will be offered to scan their bodies to get a personal avatar. Customers will be able to assign various clothing items to their digital image with a mobile app. It will make it easier for them to make purchasing decisions. 

The news technology is a result of the collaboration between NeXR Technologies and H&Mbeyond, H&M's Berlin-based innovation lab, which is responsible for developing and testing its products and services. The technology will also be used to determine the impact on customer return behavior. 

"We are always looking for innovative solutions and technologies that make the retail shopping experience more engaging and exciting," commented Oliver Lange of H&Mbeyond. "As part of the pilot project, we want to test with our customers whether 'digital fitting rooms' can help them choose a style and size of clothing and ultimately make a purchasing decision."

Photo credit: depositphotos.com.

More about shopping malls in Sweden



TODAY, India:
Bershka's inaugural brick-and-mortar store in India is slated to open in Mumbai this November.
YESTERDAY, USA:
Ross will open 21 new Ross Dress for Less stores and three DD's Discounts stores across 17 states.
DAY BEFORE YESTERDAY, Italy:
The 120-square-meter boutique is strategically situated near the iconic Spanish Steps in Rome.
Jul 19, 2024, France:
This prime location places it in the heart of the Marais district.
Jul 18, 2024:
The acquisition is expected to finalize by the end of 2024.
Jul 17, 2024:
Ariana Grande has been announced as the latest ambassador for Swarovski.
Friend
and Follow
Designer Outlet Malaga GLA:322 917 SF
ADDRESS: 29004, Málaga, Spain
Spain . Malaga
Designer Outlet Malaga
Dolphin mall GLA:1 400 000 SF
ADDRESS: 11401 N.W. 12th Street Miami, FL 33172
USA . Miami
Dolphin mall
Shopping City Süd GLA:1 862 156 SF
ADDRESS: Europaring 2334 Vösendorf
Austria . Vienna
Shopping City Süd
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us