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Gap Partners with ThredUP for Secondhand Clothes Exchange



To attract shoppers to stores, an American retailer enters the used clothing market.
ThredUp

The company announced the beginning of cooperation with ThredUp platform, which is considered the largest in the world in the resale of fashionable clothes. Many retailers already cooperate with ThredUp, which allows them to give a second life to clothing and prevent the throwing away of goods in amounts estimated at tens of billions of dollars annually.  

Customers at Gap, Banana Republic, Athleta, and Janie and Jack stores in the U.S. will now be able to bring used clothing and leave it in individual containers in exchange for discount cards that can then be used at retail outlets owned by Gap. 

The growth in purchases of second-hand clothing is a trend that analysts have noted in the new generation of buyers. Such investments not only save money but also fit into the concept of environmental responsibility. 

Gap has become one of the last major clothing retailers, which will take up second hand. Before that, Nordstrom, Macy's, J.C. Penney, and other companies that are experiencing an outflow of customers from physical stores have made similar attempts. Whether they will be successful and whether such a step will help to increase profits and bring customers back will show time. 

But even if the possibilities of monetizing secondhand sales are not yet clear enough and large retailers are just beginning to explore this area, for today's consumers, it is essential how socially responsible a company and this step itself will contribute to improving the reputation of the brand.


More about shopping malls in the USA

YESTERDAY, France:
The brand will refocus some of its production capacity on producing masks and other protective equipment to join the global fight against the pandemic.
DAY BEFORE YESTERDAY, Germany:
Several major retailers in Germany have decided to stop paying rent for stores that are forced to idle due to the coronavirus epidemic.
Mar 26, 2020, USA:
McDonald's restaurant chain is forced to revise the menu as the coronavirus spreads.
Mar 26, 2020:
To support as many people as possible during difficult times, Nike makes its applications with exercise programs and video training available to everyone.
Mar 25, 2020, USA:
According to the company, it will gradually reopen stores in the regions where this situation allows.
Mar 24, 2020, Sweden:
The total number of closed stores around the world reached 3440 out of 5060.
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