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French Technology May Save Shopping Malls



Online shopping has taken off and consumers prefer it over visiting brick and mortar retail stores.
This has caused a major problem for these retailers in the decline of sales.

To overcome this problem, Klepierre, the French shopping mall owner is busy prototyping a new technology that will offer shoppers something they cannot get by shopping from home.

It is called the Inspiration Corridor as was crafted in partnership with DigitasLBi, a digital advertising group. The idea is a booth for shoppers to step into. Once inside, they will be surrounded with visual representations of the items they may want to purchase. If the option is for clothing, the digital showroom will offer recommendations based on body type which will be done by means of scanning.

All the recommended items will be available on a touchscreen, with the option to scroll through the different options. It is a simple process for the shopper to add the chosen items to a shopping cart and pay for it when they are ready to checkout.


More about shopping malls in France



Oct 15, 2019, USA:
The company Ulta Beauty lures young buyers from its most active competitor.
Oct 14, 2019, United Kingdom:
A music supermarket is opening against the backdrop of reduced sales of music on physical media.
Oct 10, 2019, United Arab Emirates:
The interior of the new gym was designed by the designers looking back at the underground fighter clubs.
Oct 10, 2019, USA:
Against the background of the decline in wholesale sales, Levi Strauss & Co plans to open 100 new stores at once.
Oct 9, 2019, France:
Carrefour has opened a clean cosmetics store Sources in Paris.
Oct 7, 2019, China:
The shopping space combines a bookstore with a large library and cultural center.
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