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French Technology May Save Shopping Malls



Online shopping has taken off and consumers prefer it over visiting brick and mortar retail stores.
This has caused a major problem for these retailers in the decline of sales.

To overcome this problem, Klepierre, the French shopping mall owner is busy prototyping a new technology that will offer shoppers something they cannot get by shopping from home.

It is called the Inspiration Corridor as was crafted in partnership with DigitasLBi, a digital advertising group. The idea is a booth for shoppers to step into. Once inside, they will be surrounded with visual representations of the items they may want to purchase. If the option is for clothing, the digital showroom will offer recommendations based on body type which will be done by means of scanning.

All the recommended items will be available on a touchscreen, with the option to scroll through the different options. It is a simple process for the shopper to add the chosen items to a shopping cart and pay for it when they are ready to checkout.


More about shopping malls in France



YESTERDAY, USA:
Many millennials prefer to rent things rather than purchase. In the field of outdoor gear, such consumers are already more than a third.
Apr 18, 2019, United Kingdom:
An in-store cashback app that will provide retailers to force footfall by rewarding customers for spending in stores.
Apr 15, 2019, France:
The brand relies on pop-up stores and new men's clothing lines.
Apr 15, 2019, United Kingdom:
Iconic athleisure brand, Champion, is to open its first UK outlet store at Wembley Park’s London Designer Outlet.
Apr 11, 2019, Spain:
Winners of the most prestigious European retail property award were announced in Barcelona.
Apr 11, 2019, Slovenia:
Slovenia’s most modern shopping center, ALEJA, which is being built in the Šiška district of Ljubljana, will open next year.
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