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French Technology May Save Shopping Malls



Online shopping has taken off and consumers prefer it over visiting brick and mortar retail stores.
This has caused a major problem for these retailers in the decline of sales.

To overcome this problem, Klepierre, the French shopping mall owner is busy prototyping a new technology that will offer shoppers something they cannot get by shopping from home.

It is called the Inspiration Corridor as was crafted in partnership with DigitasLBi, a digital advertising group. The idea is a booth for shoppers to step into. Once inside, they will be surrounded with visual representations of the items they may want to purchase. If the option is for clothing, the digital showroom will offer recommendations based on body type which will be done by means of scanning.

All the recommended items will be available on a touchscreen, with the option to scroll through the different options. It is a simple process for the shopper to add the chosen items to a shopping cart and pay for it when they are ready to checkout.

More about shopping malls in France



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The new mall has been integrated into a single space with the retailer's existing store.
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DAY BEFORE YESTERDAY, USA:
By the end of January 2022, Savage X Fenty will open five mono stores in the U.S.
Jan 23, 2022, USA:
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Jan 20, 2022, USA:
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Jan 18, 2022, North America, North America:
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