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French Technology May Save Shopping Malls



Online shopping has taken off and consumers prefer it over visiting brick and mortar retail stores.
This has caused a major problem for these retailers in the decline of sales.

To overcome this problem, Klepierre, the French shopping mall owner is busy prototyping a new technology that will offer shoppers something they cannot get by shopping from home.

It is called the Inspiration Corridor as was crafted in partnership with DigitasLBi, a digital advertising group. The idea is a booth for shoppers to step into. Once inside, they will be surrounded with visual representations of the items they may want to purchase. If the option is for clothing, the digital showroom will offer recommendations based on body type which will be done by means of scanning.

All the recommended items will be available on a touchscreen, with the option to scroll through the different options. It is a simple process for the shopper to add the chosen items to a shopping cart and pay for it when they are ready to checkout.

More about shopping malls in France



YESTERDAY, Spain:
Despite an earlier agreement to create new jobs, Inditex announced its intention to close more than 1,200 stores worldwide.
YESTERDAY, USA:

About 20 percent of the company's branded stores will close by the end of 2021 as it decides to focus more on developing online sales.
YESTERDAY, United Kingdom:
Shoppers will appreciate grocery shopping without cashiers and queues in the Amazon Fresh store in London.
DAY BEFORE YESTERDAY, USA:
The company's goal is to open new stores, renovate existing ones, and develop online retailing.
DAY BEFORE YESTERDAY, USA:
Despite the gradual emergence from the lockdown, shopping malls continue to face significant challenges.
Mar 2, 2021, USA:
It plans to open about 40 such mini-stores in an area of about 50 square feet, which will sell the brand's goods.
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