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French Technology May Save Shopping Malls



Online shopping has taken off and consumers prefer it over visiting brick and mortar retail stores.
This has caused a major problem for these retailers in the decline of sales.

To overcome this problem, Klepierre, the French shopping mall owner is busy prototyping a new technology that will offer shoppers something they cannot get by shopping from home.

It is called the Inspiration Corridor as was crafted in partnership with DigitasLBi, a digital advertising group. The idea is a booth for shoppers to step into. Once inside, they will be surrounded with visual representations of the items they may want to purchase. If the option is for clothing, the digital showroom will offer recommendations based on body type which will be done by means of scanning.

All the recommended items will be available on a touchscreen, with the option to scroll through the different options. It is a simple process for the shopper to add the chosen items to a shopping cart and pay for it when they are ready to checkout.


More about shopping malls in France



YESTERDAY, United Kingdom:
The ranking for 2018 was led by two Westfield shopping malls in the London metropolitan area.
Oct 19, 2018, China:
A Chinese holiday in which people travel abroad brought shoppers to The Dubai Mall.
Oct 18, 2018, United Kingdom:
The retailer announced the cessation of operating activities in three markets at once.
Oct 16, 2018:
Sears plans to close by the end of the year 142 retail properties in addition to the previously closed 46.
Oct 5, 2018, USA:
Fashion retailer set to open at four properties, further diversifying their mix of offerings and bringing new concepts.
Oct 1, 2018, USA:
There is a new pop-up store to be opened to the public inside City Point Shopping Complex.
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