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French Technology May Save Shopping Malls



Online shopping has taken off and consumers prefer it over visiting brick and mortar retail stores.
This has caused a major problem for these retailers in the decline of sales.

To overcome this problem, Klepierre, the French shopping mall owner is busy prototyping a new technology that will offer shoppers something they cannot get by shopping from home.

It is called the Inspiration Corridor as was crafted in partnership with DigitasLBi, a digital advertising group. The idea is a booth for shoppers to step into. Once inside, they will be surrounded with visual representations of the items they may want to purchase. If the option is for clothing, the digital showroom will offer recommendations based on body type which will be done by means of scanning.

All the recommended items will be available on a touchscreen, with the option to scroll through the different options. It is a simple process for the shopper to add the chosen items to a shopping cart and pay for it when they are ready to checkout.


More about shopping malls in France



YESTERDAY, United Kingdom:
New World Trading Company has chosen to open its latest venture at intu’s transformational retail and leisure extension.
Apr 12, 2018, USA:
Exciting New Creative Plans Announced for Former Sears.
Apr 5, 2018, Sweden:
One of Sweden’s largest real estate investment companies launched its new retail concept in the heart of Swedish capital.
Apr 4, 2018, USA:
b8ta has been named "Store of the Year" by the 47th Annual Shop! Awards.
Mar 26, 2018, United Kingdom:
It will house the collection of British and international brands in one of the world’s most iconic buildings.
Mar 23, 2018, Spain:
ICSC will hold its annual events on 25-26 April in Barcelona, Spain at the Fairmont Rey Juan Carlos I hotel.
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