The 550-square-foot store will be open to fans of the brand through September.
Footwear brand Freedom Moses, specializing in producing colorful slides, announced the opening of a branded pop-up store in New York. The retail space is located on Bleecker Street in the West Village.
The 550-square-foot store will be open to fans of the brand through September. For Freedom Moses, it could be a helpful experiment in exploring consumer demand before launching a full-fledged outlet.
The store features over 1,300 pairs of slides and over 30 rainbow styles. The retail space is created in a bright color palette, creating a "candy store" feel. According to brand owner Sarah Gurth, opening a temporary store in New York City is "the right opportunity at the right time combined with the right space in the perfect location."
The company has worked on the new Namaste design for almost a year. The concept for the retail space was created in partnership with Leap, a retail platform company, and outside designers.
As a classic DTC brand, Freedom Moses is increasingly interested in opening its own stores to expand its audience and reduce promotion costs. Shortly, new pop-up stores will open in Israel and Australia. Previously, outlets spread in Panama and the Philippines. The brand now has more than 1,000 outlets worldwide.