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Formula 1 to open entertainment arcade in London

The space with 60 racing simulators will open in November.
Formula 1 arcade

Formula 1 opens its first arcade. The project is partnered by Kindred Concepts, whose portfolio includes the famous Flight Club dart bar, All Star Lanes bowling alley and Hijingo multi-sensory bingo.

The space, which includes 60 state-of-the-art simulators, will open in November 2022 in London. The accompaniment for fans of virtual royal racing will be "best of breed" food and drink.

The racing simulations for the new launcher were developed by Kindred Concepts in partnership with Formula 1, and the gameplay is the responsibility of Motorsport Games, which provides the RFactor2 platform. Users are offered individual, group and team racing at various levels of difficulty.

The concept of the new racing simulation room allows you to add personal player profiles and your own currency, which can be used to participate in competitions and buy unique prizes. Special weekend events are also planned in the arcade.

"F1 Arcade is an ambitious project that will bring people even closer to Formula 1 by giving guests the opportunity to get behind the wheel of custom-built racing simulators in a stylish setting and with high-quality hospitality," commented Brandon Snow, managing director of commercial affairs for Formula 1.

More about shopping malls in the United Kingdom

Walmart has introduced an innovative digital shopping platform.
The move into China comes after a successful pop-up event in Shanghai last fall.
Located in the SKP shopping centre in Beijing’s Central Business District.
May 27, 2024, France:
The brand is set to open a flagship store in the Parisian district of Le Marais.
May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
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