First brands announced for the new Designer Outlet near Birmingham

Tommy Hilfiger, Guess, Adidas, Calvin Klein, Ted Baker, and Reiss headed the premium fashion labels list for £160 million outlet project.

The first collection of premium brands has been unveiled for McArthurGlen Designer Outlet West Midlands. It is marking an exciting milestone in the £160 million development that will be the UK's newest major fashion and leisure destination when it opens in early 2021.
Tommy Hilfiger, Guess, Calvin Klein, Ted Baker, Reiss, and Kurt Geiger are among the first high-end designer labels to be revealed for the center. Sportswear giant Adidas and French cookware brand Le Creuset also joining the line-up of sought-after international names. Global coffeehouse Starbucks and Asian-inspired restaurant Wagamama are the first partners to be announced as part of the center's mix of food and beverage brands.

The full collection of premium fashion, lifestyle, and F&B stores will be announced later in the year as the final stages of construction near completion on the landmark shopping destination, spanning 285,000 sq. ft. over two phases.

Located just 30 minutes from Birmingham, McArthurGlen Designer Outlet West Midlands will host up to 80 iconic brands. They will offer year-round savings of up to 60% on opening, along with a children's play area and bicycle parking. The center will create 1,000 new retail jobs for the local community, supporting around £20 million of employment income each year.

The new shopping destination will be McArthurGlen's seventh UK location, among its outlets in Ashford, Bridgend, Cheshire Oaks, East Midlands, Swindon, and York. It will be the group's 26th center in Europe and Canada.

Since re-opening all its designer outlets following the Covid-19 lockdown, McArthurGlen continues to see encouraging footfall levels and spending across its portfolio, with positive customer feedback on health and safety measures and strong demand from shoppers within local catchments.

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