Amsterdam-based brand Scotch & Soda has updated its corporate identity and announced plans to open 15 stores and showrooms in the next six months.
The COVID-19 pandemic has hit the fashion industry hard and affected Scotch & Soda's performance. Despite this, the company's management is optimistic about the future and believes that the new stylistic will open the next chapter in its history and help convey its message to consumers.
Scotch & Soda's style reflects Amsterdam's free spirit, demonstrating the power of self-expression and liberal thinking. It is embodied in the clothing collections, complementing everyday items with stylish details and unique functionality. The brand presents men's, women's, children's clothing and a premium denim line named after the iconic shade of blue, "Amsterdams Blauw."
The new logo is a symbol of Scotch & Soda brand unity. It combines the brand's initials and symbolizes a thin thread's movement, passing through the eye of a needle. Soon the new brand's style will be applied on the website, in the design of social networks, and in creating new stores' interiors.
Over the next six months, 15 new stores and 12 shop-in-shops will open worldwide, adding to the brand's existing 225 stores and 161 points of sale network. In addition to the new stores, the brand will open showrooms and offices in Shanghai and Milan this spring.
Among essential openings are three primary locations in the Netherlands: in Utrecht, at Westfield Shopping Centre in Leidschendam, and its flagship store in Hertogenbosch. Two new stores will be opened in Germany, the first in Hamburg. In France, there will be a new store in the famous CAP3000 shopping center in Nice. Two stores will be opened in Ukraine and Poland. Three other corners will be opened with Globus in Switzerland, followed by seven shop-in-shops in Ahlens department stores across Sweden.
Continuing its expansion in the Middle East, the brand will enter the Israeli market in April, followed by Qatar, the UAE, and Kuwait. In the Asia-Pacific region, the franchise will open in Mumbai, India, and by the end of the year in Perth, Australia's largest city.