The online retailer began selling cosmetics from luxury and indie brands.
The fashion online platform Farfetch has launched a marketplace that sells perfumes, cosmetics, and grooming products from luxury and independent brands. Through the entry into this new segment, the fashion giant introduced more than 100 beauty products, including skin and hair care, fragrances, and wellness products.
The platform features brands such as Chanel, Tom Ford, Prada, Gucci and Off-White's first perfume, "Paperwork." In addition, products from Charlotte Tilbury, African Botanics, Chantecaille, Frédéric Malle, Joanna Vargas, La Mer and other beauty brands will be available.
We see an opportunity to disrupt online cosmetics retail by connecting fashion and beauty to engage our existing audience of fashion lovers," said Farfetch brand director Holly Rogers.
The company is also on the lookout for new ways to interact with customers virtually along with its new platform for selling beauty products. As part of the Beauty Global Collective, brand founders, industry experts, and creative types can connect and interact with everyday users. In addition to earning points toward purchases on the platform, customers who join the network can get early access to sales and other perks.