The activewear brand co-founded by Kate Hudson, will be opening 12 new retail locations in 2017.These new stores will bring the Fabletics retail store count to a total of 30 locations throughout the continental United States in just 23 months.
Leveraging the brand’s proprietary digital platform and 1 million member base, Fabletics retail locations continue to be strategically selected based on deep customer insights and enhanced market data. In close partnership with high-profile mall developers including Simon, Westfield, and Macerich, amongst others, most of the brand’s new stores will average just over 2,200 square feet and will open in key markets before Fall 2017. The first opening will take place in Frisco, Texas in March 2017 followed by Indianapolis, Indiana; Lexington, Kentucky; Schaumburg, Illinois; Boulder, Colorado; and Portland, Oregon in the second quarter of 2017. Beginning in July 2017, additional Fabletics stores will open in Scottsdale, Arizona; Cerritos, San Jose, San Francisco and San Diego, California and Paramus, New Jersey.
Fabletics is the only e-commerce retailer to date to have seamlessly and successfully integrated a member-based program with online and offline shopping. While anyone can shop as a guest with Fabletics, the VIP Membership offers the advantage of using all of its benefits both in store and online. Both traditional customers and members can shop the latest Fabletics collections across both channels, including the brand’s exclusive prints, state-of-the-art fabrics, and coveted performance and lifestyle collections ranging from iconic leggings, sports bras and tops, to active-inspired dresses, loungewear and swimwear capsules. Reflecting Fabletics’ innovative model, the retail stores provide an enhanced customer service experience, leveraging Fabletics proprietary OmniCart technology solutions to provide a seamless shopping experience that blends the online and offline platforms. Fabletics VIP Members are able to fluidly shop and return items in store and online and can easily check order history, add items to their cart, update their account information and more, while in store. If a member is unable to find exactly what they want in a Fabletics store, free shipping from the distribution center is available for out-of-stock items.