The activewear brand co-founded by Kate Hudson.
Fabletics is the e-commerce retailer to date to have integrated a member-based program with online and offline shopping. While anyone can shop as a guest with Fabletics, the VIP Membership offers the advantage of using all of its benefits both in store and online. Both traditional customers and members can shop the latest Fabletics collections across both channels, including the brand’s exclusive prints, state-of-the-art fabrics, and coveted performance and lifestyle collections ranging from iconic leggings, sports bras, and tops, to active-inspired dresses, loungewear, and swimwear capsules.
Reflecting Fabletics’ innovative design, the retail stores provide an enhanced customer service experience, leveraging Fabletics proprietary OmniCart technology solutions to provide a seamless shopping experience that blends the online and offline platforms. Fabletics VIP Members can fluidly shop and return items in the store and online and can quickly review order history, add items to their cart, update their record information and more, while in store. If a member is unable to find exactly what they want in a Fabletics store, free shipping from the shipping center is available for out-of-stock items.