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Emporio Armani opens flagship, returning to New York's Soho

Emporio Armani returns to Soho by opening a new flagship store at 134 Spring Street.

Emporio Armani returns to New York City by opening a new flagship store at 134 Spring Street. With the launch of the Soho outlet, the brand joins a long list of labels choosing a trendy and prestigious location to open a flagship.

With a true urban feel, the new store opens in a twentieth-century classic New York architecture building. The interior features original brick walls, exposed metal ceilings, cast iron columns with capitals and authentic dark oak floors.

The flagship maximizes natural light by utilizing a long skyline at the rear of the store. The outlet has a total area of 420 square meters. For Emporio Armani, the opening in Soho is a landmark opening. The brand opened one of its first stores in the United States in 2000 on West Broadway.


The store features the latest collections of men's and women's apparel, accessories, eyewear, watches and jewelry. In addition, to celebrate the opening, the brand will sell an exclusive collection inspired by the 90s.

Fashion designer, Giorgio Armani commented, "It is here, in the most authentic downtown, that style, ideas and creativity are born and intertwined, with an immediacy that is mirrored in its unmistakable architecture, now firmly etched into the collective imagination. I return to this district with enthusiasm and newfound awareness. Never invasive, my new Emporio Armani shop fits seamlessly into the context, paying homage to the urban landscape and reflecting our unwavering commitment to sustainability."

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