The virtual site was created so that customers could "touch" and explore the brand's products.
British manufacturer of home appliances Dyson announced the test-mode launch of its entirely virtual store. According to Reuters, the store can be "visited" using special virtual reality (VR) glasses.
The virtual area is designed so that customers can "touch" and examine the brand's products, such as a Dyson Supersonic hairdryer, a Corrale hair straightener, or an Airwrap styler.
Dyson Demo VR was created using the British engineers' exact visualization and simulation technology to prototype, test, and develop new products and software.
In the first phase, the virtual store is operating in Australia for Oculus headset owners. Later on, Dyson promises to create a new 3D platform that will work for everyone. In addition, the range of products available for virtual testing will be expanded. In particular, vacuum cleaners and air purifiers will appear in the store.
"We have been using powerful virtual reality technology to develop new products in our labs for years, and now, we are applying the same technology to reinvent the way people explore our products," commented James Dyson, founder and chief engineer.
Experts attribute the new Dyson project to the company's desire to meet the fast-growing global meta world by integrating its products in a wholly digital environment. Earlier, Nike, Microsoft, and other brands announced their projects in the meta world.