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Dyson opened its virtual reality store



The virtual site was created so that customers could "touch" and explore the brand's products.
Dyson opened its virtual reality store

British manufacturer of home appliances Dyson announced the test-mode launch of its entirely virtual store. According to Reuters, the store can be "visited" using special virtual reality (VR) glasses. 

The virtual area is designed so that customers can "touch" and examine the brand's products, such as a Dyson Supersonic hairdryer, a Corrale hair straightener, or an Airwrap styler. 

Dyson Demo VR was created using the British engineers' exact visualization and simulation technology to prototype, test, and develop new products and software.

In the first phase, the virtual store is operating in Australia for Oculus headset owners. Later on, Dyson promises to create a new 3D platform that will work for everyone. In addition, the range of products available for virtual testing will be expanded. In particular, vacuum cleaners and air purifiers will appear in the store. 

"We have been using powerful virtual reality technology to develop new products in our labs for years, and now, we are applying the same technology to reinvent the way people explore our products," commented James Dyson, founder and chief engineer. 

Experts attribute the new Dyson project to the company's desire to meet the fast-growing global meta world by integrating its products in a wholly digital environment. Earlier, Nike, Microsoft, and other brands announced their projects in the meta world. 

More about shopping malls in Australia



YESTERDAY, Italy:
The official opening will take place on December 16.
DAY BEFORE YESTERDAY, Singapore:
Gucci Beauty has made the new flagship as technologically advanced as possible.
Dec 6, 2022:
Fawaz Alhokair Group has announced plans to launch its own e-marketplace in the first half of 2023.
Dec 5, 2022, Spain:
The retail space is located on Don Juan de Austria street in downtown.
Dec 5, 2022, USA:
The renovation will create an incredibly special harbor experience.
Dec 2, 2022, China:
Next in the ranking are Zara and Zalando.
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