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Discovering from China: the Top 12 beauty brands in 2023

Get ready to explore the world of Chinese beauty, where ancient heritage meets cutting-edge excellence.
Chinese beauty brands

The Chinese beauty industry has recently been on a remarkable ascent, giving established Western brands a run for their money. This article introduces you to the top 12 beauty brands fr om the Middle Kingdom. These brands represent a harmonious blend of traditional Chinese wisdom, modern innovation, and an unwavering commitment to skincare and wellness. Get ready to explore the world of Chinese beauty, wh ere ancient heritage meets cutting-edge excellence.


5Yina was founded in 2014 and specializes in creating natural skincare products. Their products are rooted in Traditional Chinese Medicine (TCM) principles, focusing on balancing and harmonizing the skin. 5Yina offers high-quality products in a mid to high price range, making them a go-to choice for those seeking holistic skincare solutions.


Established in 2008, Herborist is renowned for combining traditional Chinese herbal ingredients and modern technology. The brand's products are inspired by TCM and are designed to promote skin health and radiance. Herborist offers a mid-range price point, making their products accessible to a broad audience.

Chinese beauty brands

Pink Moon

Pink Moon, founded in 2019, specializes in clean and cruelty-free beauty products. Their concept revolves around transparency and simplicity in skincare. They offer a range of products at various price points, making pristine beauty accessible to all.


Wthn, established in 2019, is all about holistic wellness, combining traditional Chinese medicine and modern technology to promote overall well-being. They offer a variety of wellness and beauty products at different price levels, catering to a holistic lifestyle.

Chinese beauty brands


Pechoin, founded in 1931, is one of China's most established beauty brands. They offer a wide range of skincare and makeup products at an affordable price, making them accessible to a broad audience.


KanS specializes in creating skincare products inspired by Chinese traditions and ingredients. Established in 2011, the brand emphasizes natural formulations and offers products at a mid-range price, catering to those seeking practical and authentic Chinese skincare.

Chinese beauty brands


Founded in 1997, Chando is known for its innovation in skincare. The brand focuses on bringing advanced skincare solutions to consumers at affordable prices. Chando offers a wide range of products for different skincare needs.

WEI Beauty

Established in 1999, WEI Beauty merges traditional Chinese herbal medicine with modern skincare science. Their concept revolves around the balance of Yin and Yang in skincare. WEI Beauty offers products at various price points, ensuring there's something for everyone.


Small Pukong

Small Pukong, founded in 2013, specializes in providing luxury skincare products. The brand's products use traditional Chinese ingredients, offering a unique blend of modern luxury and ancient wisdom.

Scent Library

Established in 2014, Scent Library is known for its fragrance and aromatherapy products. The brand offers various scents and sensory experiences at different price points, allowing individuals to explore and enjoy fragrances inspired by Chinese culture.

Chinese beauty brands


Founded in 2008, Inoherb is dedicated to developing skincare products based on herbal beauty. Their offerings are accessible, making it easier for consumers to experience the benefits of traditional Chinese herbs in their skincare routine.

Cha Ling

Cha Ling, founded in 2016, is a luxury beauty brand focusing on eco-friendly products. They integrate ancient Chinese tea culture into their skincare line, offering high-quality products at a premium price point.



Established in 1996, Yunifang is known for its affordable and effective skincare products. Their range includes makeup and skincare items catering to various needs and budgets.

Yang Face

Yang Face, founded in 2013, specializes in creating skincare products rooted in Chinese medicine. Their concept revolves around rejuvenating the skin and preserving its youthful vitality. The brand offers a range of products at different price levels, ensuring accessibility for all beauty enthusiasts.

The world of Chinese beauty is a treasure trove of heritage, innovation, and excellence that has become impossible to ignore. The 12 brands featured in this article are emblematic of China's burgeoning beauty industry, where time-honored wisdom and contemporary ingenuity harmoniously coexist. 

More about shopping malls in China

YESTERDAY, South Korea:
The uniquely designed retail space, which offers an immersive retail experience, is located in Dosan Park.
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The fashion house expects a two-fold increase in sales through online channels.
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The relaunch of the retail space took place five months after the renovation.
Dec 5, 2023, USA:
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