Dior opened a pop-up store in Los Angeles

Luxury fashion house announced the opening of a menswear pop-up store in Beverly Hills.

Luxury fashion house Dior announced the opening of a menswear pop-up store in Los Angeles. The new retail space will operate until September 19, 2022. 



The pop-up store opening follows the launch of Dior's new Winter 2022 collection. The fashion house chose Rodeo Drive in Beverly Hills as the location for the temporary store.



The store presents the stunning garments from the new collection created under the creative director of the men's line Kim Jones - pants with asymmetrical details, blazers, double-breasted jackets, over-waisted coats, etc. There is also a separate corner offering the latest collaboration with Birkenstock.



Bringing the spirit of true Paris to the U.S. West Coast, the new retail space is replete with recognizable Art Nouveau symbols, views of the French capital and a golden 3D Pegasus sculpture made especially for the store on Rodeo Drive.