David Beckham to design menswear for Hugo Boss

David Beckham has signed a multi-year design deal with Hugo Boss, in which he will “design and curate” menswear collections for the Boss brand “over many years to come.” This collaboration will include capsule and seasonal collections that reflect Beckham’s signature style.

Collection focus

The collections will encompass both casual and formal menswear styles, with the first full lineup set to debut in Spring/Summer 2025. Prior to this, Beckham will appear in the brand’s global campaign this upcoming fall. The partnership aims to bring Beckham's distinct fashion sense to Hugo Boss’s offerings, appealing to a wide range of consumers.

Beckham’s vision

“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful,” said Beckham. “I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence.”

Collaboration details

While specific terms of the deal were not disclosed, the brand emphasized that Beckham will be involved in all stages of the design process from conception to execution. The collaboration’s prices are expected to fall between the premium Boss Camel line and the main Boss Black collection.

Brand perspective

Daniel Grieder, chief executive at Hugo Boss, praised Beckham: “David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.”