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Cult brand Supreme opens its flagship store in Milan



The new store is located in the San Marco neighborhood at Corso Garibaldi, 20.
Cult brand Supreme opens its flagship store in Milan

American streetwear brand Supreme recently announced the opening of its flagship store in Milan. It is the first opening of the new store since the San Francisco flagship launched in 2019. 

Ahead of the store's official opening, Supreme unveiled the location and shared the first photos of the new retail space. The outlet will be open Monday through Saturday from 11 a.m. to 7:30 p.m., and on Sundays from noon to 6 p.m. 

Cult brand Supreme opens its flagship store in Milan

The store is located in the San Marco neighborhood of Corso Garibaldi, 20. The store is distinguished by its tall panoramic windows and interior décor with sculptures by Marc Gonzalez and art prints by Nate Lowman. One wall of the store is completely covered in floor-to-ceiling photo prints, while the perimeter of the rest of the space features Supreme merchandise displayed on shelves and racks. 

Cult brand Supreme opens its flagship store in Milan

For Supreme, the Milan store will be the 13th official brand store globally and the first one to open in two years. The brand was founded in New York in 1994 and focused on hip-hop culture, rock music, and youth culture in general. The brand produces clothing, accessories, and skateboards, which are actively marketed, including aftermarket. In 2017, 50% of the company was acquired by investment fund The Carlyle Group. 

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TODAY, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
YESTERDAY, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
DAY BEFORE YESTERDAY:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
May 17, 2024:
David Beckham has signed a multi-year design deal with Hugo Boss
May 16, 2024:
Fashion retailer Esprit has commenced insolvency proceedings for its European holding company.
May 15, 2024, USA:
The company has enlisted Goldman Sachs to assist in reviewing its portfolio.
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