Iconic athleisure brand, Champion, is to open its first UK outlet store at Wembley Park’s London Designer Outlet.
Champion, the authentic athletic apparel retailer, is to open its first UK outlet store and has chosen London Designer Outlet in Wembley Park. The addition of Champion, the brand’s second standalone store in the UK, reflects Wembley’s world-renowned reputation for sports and leisure, joining Adidas, Converse, The North Face, Asics, Skechers, Nike, and New Balance.
Champion, renowned for its iconic logo and a heritage rooted in original and authentic design, will take a 1,800 sq ft unit at the North London outlet center. The brand will feature its eye-catching store fit-out, with a clean and contemporary look and feel reflecting the aesthetic of its flagship store in London’s Soho. Across outlet, shops have high-quality fit-outs and visually appealing displays ensuring a consistently superior guest experience despite the year-round low prices.
London Designer Outlet continues to attract new and diverse brands to its tenant mix, having also signed cosmetic retailer, Beauty Outlet.
Beauty Outlet, the fastest growing beauty retailer in the UK, provides a boost to the existing cosmetics offer at LDO. The 2,400 sq ft unit will house affordable products from top brands including Bobbi Brown, Clarins, Rimmel, Maybelline, and L’Oréal. It will boost the existing beauty and cosmetic offer at the center that already includes The Body Shop and The Fragrance Shop.
Wembley Park, London’s newest neighborhood, is a £3bn, 85-acre mixed-use development being delivered by Quintain. It will include over 500,000 sq ft of retail and leisure with a curated mix of independent operators, destination shopping, dining experiences, and daily conveniences. It also includes Tipi, the largest build-to-rent development on a single site in the UK, that will be home to 20,000 full-time residents once complete.
London Designer Outlet continues to demonstrate the resilience of the outlet sector, bucking trends and achieving consistently positive trading stats since opening in October 2013. It has a reputation for leading the field with innovations and is the first UK shopping center to adopt the app-based, store-to-door service, Dropit. This hands-free service bridges the gap between online convenience and the physical retail experience. Since its launch, the average transactional value by customers using Dropit is almost seven times higher than the average spend per head at the outlet.
15 APRIL 2019, United Kingdom