Green Growth Brands opened the first of more than 100 shops in American malls selling CBD-infused products.
The operator of shopping centers Simon Property Group and the company Green Growth Brands (GGB), engaged in the production of marijuana, announced the beginning of cooperation.
Within its framework, in the near future, 108 stores that sell various goods containing cannabidiol will open in the United States.
The companies said that the first outlet would open in March at the Castleton Square Mall in Indianapolis. Others are scheduled to open later this year, reports Next Brands website. They will be located in many of the country's large shopping centers, including Roosevelt Field Mall in New York and the large shopping center Galleria in Houston.
It is planned that this project will help GGB increase consumer awareness about their products (the range of which includes health products and cosmetics, etc.) and about the development of the industry as a whole. Simon Property, in turn, receives a new unique tenant for its shopping centers. Real estate owned by the company is going through hard times after a number of stores located in it have closed as a result of the bankruptcy of their own brands or their restructuring.
“We are constantly looking for new interesting concepts and strive to attract new dynamic retailers to our shopping centers. The GGB shopping experience is exactly the kind of innovation that our customers expect from us, ”said John Rulli, president of Simon Malls.
Peter Horvath, CEO of GGB, said his company was already in talks with five other major developers and plans to open 300 stores (including 108 with Simon Property) by the end of 2019.