Bogner's flagship stores: now open in NYC and LA

German luxury sportswear brand Bogner increases its presence in the US market.

German luxury sportswear brand Bogner increases its presence in the US market. The company is opening two flagship stores in New York and Los Angeles. 

The decision to open new full-size stores was made on the wave of success from the launch of pop-up stores on both coasts. The company emphasizes the importance of the U.S. market, which generates about 25% of Bogner's total profits. 

Two new stores on two coasts

In New York City, the new flagship is located at 755 Madison Avenue. The 3,400-square-foot boutique draws inspiration from a modern chalet, and the interior uses natural wood and concrete. 

In Los Angeles, Bogner is opening a Sunset Strip store located at 8500 Sunset Blvd. The 2,500-square-foot retail space pays tribute to the architectural style of Los Angeles and boasts views of La Cienega Boulevard. 

The power of physical retail 

"This exciting milestone underscores our unwavering commitment to the US market, even amidst the prevailing trend of brick and mortar stores closing,” said Linda Ashman, executive vice president at Bogner of America. “It is a testament to our belief in the power of physical retail and our dedication to providing an exceptional in-person experience for our customers."

Bogner is a renowned luxury brand synonymous with premium sportswear and high-end fashion. Established in Germany, the brand seamlessly blends sophistication and performance, offering a range of stylish skiwear, activewear, and chic urban apparel. The global network includes 64 stores and 13 outlets in more than 50 countries, and the company has more than 670 employees.

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