Find in the news:
BY COUNTRY

Blue Nile opens first stand-alone store in Roosevelt Field Mall



Nordstrom housed a 325-square-foot trial store of online diamond retailer Blue Nile.
Small “Webroom” with a several staffers, grew out of the Seattle retailer’s experiments with temporary counters inside a couple of Nordstrom stores. It also draws on the experience accumulated by placing kiosks at wedding shows in China — wildly popular fairs that helped drive a 50 percent yearly increase in Blue Nile’s sales there.

There will be only three cases of product, showcasing ring styles. When customers come, they’re led to a bar (“our version of the Genius bar,” says CEO Harvey Kanter) where the employees walk them through the company’s 250,000 stones on an oversized tablet. As part of Blue Nile’s no-pressure mantra, the employees are not on commission.

Blue Nile in Roosevelt Field Mall

All sales are still made online — but the goods can be ordered and picked up at the store, which will also offer free cleanings and repair.

Kanter says that Blue Nile decided to place the store at the Roosevelt Field mall because of the successful trial there in Nordstrom, but also because Simon Property Group, the mall’s owner, is aggressively courting pure-play e-commerce retailers to establish physical outlets.

For Blue Nile, which made its name selling discounted diamonds through the Internet, the store is a way to increase its knowledge about the brick-and-mortar world.

For instance, from its Nordstrom experience the company learned that customers who purchased items after visiting spent an average of 8 percent more than the average web-only shopper.

Related shopping malls and stores:

More about shopping malls in the USA



YESTERDAY, Australia:
The closures caused the company to lose 27% of its shopping days, but it grew revenue.
DAY BEFORE YESTERDAY, China:
The new mall has been integrated into a single space with the retailer's existing store.
DAY BEFORE YESTERDAY, USA:
Elon Musk's message refers to an advertising campaign by McDonald's, which invites cryptocurrency investors to work for it.
Jan 25, 2022, USA:
By the end of January 2022, Savage X Fenty will open five mono stores in the U.S.
Jan 23, 2022, USA:
Amazon Style is experimenting with various tech services to enhance the shopping experience.
Jan 20, 2022, USA:
The new tenants include both international brands and small local companies.
Friend
and Follow
Liberty Center GLA:828 821 SF
USA . Cincinnati
Liberty Center
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
Forum Istanbul GLA:1 883 684 SF
ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
Turkey . Istanbul
Forum Istanbul
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us