Find in the news:
BY COUNTRY

Blue Nile opens first stand-alone store in Roosevelt Field Mall



Nordstrom housed a 325-square-foot trial store of online diamond retailer Blue Nile.
Small “Webroom” with a several staffers, grew out of the Seattle retailer’s experiments with temporary counters inside a couple of Nordstrom stores. It also draws on the experience accumulated by placing kiosks at wedding shows in China — wildly popular fairs that helped drive a 50 percent yearly increase in Blue Nile’s sales there.

There will be only three cases of product, showcasing ring styles. When customers come, they’re led to a bar (“our version of the Genius bar,” says CEO Harvey Kanter) where the employees walk them through the company’s 250,000 stones on an oversized tablet. As part of Blue Nile’s no-pressure mantra, the employees are not on commission.

Blue Nile in Roosevelt Field Mall

All sales are still made online — but the goods can be ordered and picked up at the store, which will also offer free cleanings and repair.

Kanter says that Blue Nile decided to place the store at the Roosevelt Field mall because of the successful trial there in Nordstrom, but also because Simon Property Group, the mall’s owner, is aggressively courting pure-play e-commerce retailers to establish physical outlets.

For Blue Nile, which made its name selling discounted diamonds through the Internet, the store is a way to increase its knowledge about the brick-and-mortar world.

For instance, from its Nordstrom experience the company learned that customers who purchased items after visiting spent an average of 8 percent more than the average web-only shopper.

Related shopping malls and stores:

More about shopping malls in the USA



YESTERDAY, Japan:
The top floor of the world's most popular Japanese department store now has its cafe.
YESTERDAY, USA:
The owners of the American Dream decided not to wait until the luxury "Avenue" was at least half full.
Sep 17, 2021, USA:
The retailer is ready to invest in retail development in the U.S. market, which was hit by the crisis.
Sep 17, 2021, Spain:
Worldwide sales are recovering, both at retail and through online channels.
Sep 15, 2021, France:
The total area of the new retail space in the Madeleine area will be 724 square meters.
Sep 14, 2021, USA:
The 30-day subscription, which allows you to buy one taco a day, costs $5 and $10.
Friend
and Follow
Designer Outlet Malaga GLA:322 917 SF
ADDRESS: 29004, Málaga, Spain
Spain . Malaga
Designer Outlet Malaga
Aviapark GLA:2 475 699 SF
ADDRESS: ul. Aviakonstruktora Mikoyana, 10
Russia . Moscow region
Aviapark
Forum Istanbul GLA:1 883 684 SF
ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
Turkey . Istanbul
Forum Istanbul
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us