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Black Friday will only attract 20% of consumers



Consumers this year are in the mood to save money and look for the cheapest goods.
Police and banks warned of fraudsters stepping up on Black Friday

In the United States, only 20% of consumers plan to shop on Black Friday, says research by consulting firm PwC. According to the Holiday Outlook 2022 survey, 17% plan to wait with their purchases until the first weekend after Thanksgiving. Most - 41% - expect to wait for discounts to begin Thursday through the Monday after Thanksgiving. 

The survey noted that about 75% of respondents expect to raise prices on items in the upcoming sale. 74% of shoppers plan to keep holiday spending at last year's level. 

Many major retailers, including Walmart and Kohl's, have already launched pre-holiday sales and set special prices on a number of products. Overall, however, discounts are still lagging behind last year's levels. 

Consumers this year are in the mood to save money and look for the cheapest goods. More than half of the respondents said they were concerned about the rate of inflation. Overall, consumers plan to spend an average of $1430 on gifts, travel and entertainment this year, which is comparable to spending last year and 20% more than in the crisis year of 2020.


Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
Dec 21, 2023, Mexico:
Luxury French fashion house Zadig & Voltaire has unveiled its boutique in Mexico City.
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