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Amazon opens luxury stores, but not for everyone



Buying fashionable clothes in Luxury Stores will be possible only by invitation.
Amazon opens luxury stores

Amazon has launched a new type of online storefront called Luxury Stores. "Luxury Stores" specializes in the sale of fashionable clothing and luxury accessories from the top brands. The new format launch, which is positioned as "store in store," took place on September 15.

Shopping in Luxury Stores is currently available only to members of Amazon Prime loyalty program in the U.S.  At this time, shopping through the new format can be done only by invitation. And if you request such an invitation, the buyer will have to wait for his turn in the already formed waiting list.  

Buyers of Luxury Stores will have a variety of additional opportunities for more convenient shopping, including the option "View in 360deg format" in the Amazon app. And the main attraction for fashion lovers will be an exclusive range of "Luxury Stores." Amazon has signed an agreement with the brand Oscar de la Renta. Luxury Store customers will have early access to new fashion collections. In the future, the company plans to work with other high-profile names in the fashion world and attract new designers. 


More about shopping malls in the USA



DAY BEFORE YESTERDAY, Taiwan:
Dutch studio MVRDV has transformed an abandoned shopping center in Taiwan into an unusual public space.
DAY BEFORE YESTERDAY, Israel:
In Israel, a national quarantine begins to operate again from September 18, 2020.
DAY BEFORE YESTERDAY, Sweden:
Shoppers will select goods from different stores in the mall on one website and then pick them up conveniently.
Sep 17, 2020, Spain:
The outlet begins its countdown and fires the starting signal during the "Digital Lighting" event.
Sep 17, 2020, China:
Maison Martell officially opened L'Atelier Martell Shenzhen - a luxury boutique where you can taste and buy exclusive varieties of cognac.
Sep 17, 2020, USA:
The new retail store layout is expected to be very convenient for quickly and safely receiving online orders.
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