The American e-commerce giant will allow other stores to take advantage of technologies already tried out in Amazon Go.
Amazon is successfully developing its network of physical stores, where payment for goods is made automatically, and there are no cashiers. Not so long ago, the first Amazon Go extended format store was opened in addition to small outlets. But this is not all that the company has to offer to the retail world. Amazon has officially announced that it will start selling the technology used in Amazon Go shops to retailers. Such a step will undoubtedly allow retailers to take massive action into the future and can completely change the way they are used to shopping.
The technology in question was named Just Walk Out. It is a set of tools - sensors, sensors, cameras, and, in particular, developments in the field of artificial intelligence, which is equipped with the store. As a result, customers can not stand in line and do not communicate with cashiers, and just leave the store with the goods. Payment is made through an application on your smartphone, which must be activated at the entrance, or through a regular payment card, also scanned at the access to the store.
This approach is fundamentally different from conventional self-service cash registers, as it does not involve standing in queues and any actions on the part of the buyer to pay for goods. At the same time, stores may not refuse the presence of employees on the shop floor altogether; they will simply perform several other functions, such as advising customers, checking their identity cards when buying alcohol, etc.
The cost of installing Just Walk Out technology for stores not reported yet. According to Amazon, it will take several weeks to equip a retail outlet with Just Walk Out technology. It's also not again clear whether the new technology provides for the acceptance of cash payments.
For Amazon, the decision to sell the technology may be a way to start developing a new direction and establish an additional source of income for the company. At the moment, Amazon Go, with only 25 stores open in the U.S. so far, is more of a pilot solution for a large company like Amazon.
9 MARCH 2020, USA