Find in the news:
BY COUNTRY

Adidas plans to squeeze North Face in the outdoor sportswear market



The growing popularity of hiking and skiing has forced the German sportswear and footwear giant to focus on this area.
Adidas plans to squeeze North Face in the outdoor sportswear market

A change in buying habits due to the pandemic affects many areas, and sports are no exception. People who prefer an active lifestyle are increasingly interested in various outdoor activities such as long walks, skiing, etc. As opposed to group activities in gyms or team games like soccer, activities that can be done outdoors individually are gaining popularity. 

Major brands can't stay away from the growing market, and Adidas was no exception. The German company is the second-largest manufacturer of sportswear in the world, second only to Nike. As for the demand for outdoor sportswear, Adidas is only "in sixth or seventh place," according to CEO Kasper Rohrsted, as quoted by the Financial Times. 

Adidas intends to strengthen its position in this market and place itself on a par with such major players as The North Face, Patagonia, and Arc'teryx. It is reported that by the end of 2025, the company plans to become one of the top four global brands of clothing and accessories for outdoor activities and sports. 

Adidas already offers outdoor activity products such as Terrex Waterproof Jackets and outdoor Boots. The company plans to expand its offering and provide a full range of outdoor wear and footwear. 

While reinforcing its presence in the outdoor sportswear market, Adidas simultaneously reduces development in several other areas. In particular, we are talking about some niche sports such as lacrosse and cricket.

More about shopping malls in the USA



TODAY, USA:
Lanvin has introduced its latest venture at South Coast Plaza.
Jun 14, 2024, USA:
Global superstar Rihanna unveiled her latest venture, Fenty Hair.
Jun 13, 2024:
The next European implementation will take place in Hamburg.
Jun 11, 2024, Mexico:
Luxury fashion house Balenciaga made its debut on Friday in Cancún.
Jun 10, 2024, USA:
The Bape Store Chicago is also releasing its signature Camo capsule.
Jun 7, 2024, USA:
The sale is expected to be finalized in the second half of 2024.
Friend
and Follow
Westfield Santa Anita ADDRESS: 400 S. Baldwin Ave. Arcadia, CA 91007
USA . Arcadia
Westfield Santa Anita
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
Mall of Georgia GLA:1 786 000 SF
ADDRESS: 3333 Buford Dr, Buford, GA 30519-4913
USA . Buford
Mall of Georgia


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us