The sports giant is moving beyond traditional shopping, blurring the lines between the physical and digital spaces.
Adidas has announced the opening of its first flagship store in the Middle East. The retail space in the new retail concept is located in the largest shopping mall in the UAE.
The store has about 1,500 square meters and is where the sports giant goes beyond traditional shopping, blurring the lines between physical and digital space. The flagship includes more than 60 customer interaction points with the brand, including intelligent mirrors, digital shoe stands, and specialized services.
"This new flagship brings the best of our brand to an unparalleled shopping experience where physical and digital meet. "As Dubai increasingly becomes a hub for innovation, creativity, and sustainability, our futuristic retail concept fits the DNA and vision of this dynamic and exciting city," commented Dave Thomas, Adidas Managing Director of Emerging Markets.
Using the Adidas mobile app, store customers could check shoe sizes, request needed items, and order delivery while shopping. Interactive mirrors use RFID technology to recognize products and provide information. In the fitting rooms, customers can see on a touch screen what the purchased model would look like in the real world.
The new store also features a MakerLab - a unique laboratory in which purchased items can be personalized. Following the experience of other global flagships, Adidas promises to hold special events in stores with guest designers. The Dubai Monostore features separate areas for men, women, and children and an integrated DXB store with exclusive products from the emirate.
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