Live shopping will offer viewers an interactive environment.
In 2022, the largest video hosting website will introduce a store with live sales from videos and live streams. YouTube has been testing the new feature since the summer of 2021.
Neil Mohan, YouTube Chief Product Officer, commented, "Live shopping offers viewers an interactive environment in which they can interact with creators while they offer new products, provide exclusive offers, or discuss their latest purchases.
The company previously announced it would support short-form video creators through 2022. The company plans to expand its YouTube Shorts service, launched in September 2020 as a direct competitor of TikTok. Shorts will also investigate the possibility of launching direct sales as well.
In 2022, YouTube will also be developing new services based on the NFT technology. It will allow users to earn money through new opportunities. It is noted that the video host will actively develop its meta-universe, particularly in the gaming segment.
We believe that new technologies such as blockchain and NFT will allow authors to establish closer relationships with their fans. They will be able to collaborate and make money in ways that were not previously possible," the company said - the need for a responsible approach to new technologies and their immense potential.